Some doctors think the word "Marketing" meaning commercialization of the medical practice, is it? From my point of view, medical marketing is to develop and execute a personalized strategy to market the “under-market” medical therapies and surgeries. I believe an effective Medical Marketing can provide an informed choice for appropriate patients and ultimately can benefit to them.
Actually, some doctors have distinct treatment techniques that many patients would like to know! What's the gap between them? Time..... it could be handle by somebody else... who is a specialist that has a capability to understand the treatment techniques and present in laymen sense, that is the origin of medical marketing.
