Here's how to produce amazing results from tiny territory and precision creative

 

Postcards: The essentials are bold, brief and compelling.

Here's how to produce amazing results from tiny territory and precision creative.

Postcards–the unpretentious little urchins of the direct mail game–can be a heavy hitter in your marketing mix. But for as unassuming as a postcard may appear, there are a lot of significant rules to this game that can make the difference between bust and bonanza.

On the plus-side, postcards are generally affordable despite recent postage rate changes. There is no envelope to mask your message, and friendly, attention-getting cards get through the mailbox clutter. Done right, postcards can produce a healthy Return-on-Investment as well as boost and extend the effectiveness of your overall strategy. And that idea brings us to the first of 9 tips in the checklist.

1. Postcards do not stand alone. But they can be one strong tactic when properly fit into a broader plan. Don't count on a big splash from a one-time drop of a few postcards (and then conclude "they didn't work.") So... 2. Think quantity. In building a practice marketing plan for a client, we often recommend mailings at a minimum of 5,000 pieces for the first of several weeks. 3. Think frequency. Repetition (in just the right measure) works. We would typically build a marketing plan that begins with a postcard "drop" in the first week, followed by additional drops of a similar size every other week over 4 to 6 weeks. 4. Take a breath, if needed. These numbers can sound a little astronomical to the uninitiated. But we know from experience-hundreds of clients, millions of pieces of direct mail and many years-this is simply what's needed to be successful. Conversely, if you were thinking a lot smaller numbers, there is little need to read further. Stop now and avoid the disappointment...or call us and we'll explain. 5. Think multi-dimensionally. Postcards are not universal in size, shape, weight...and ultimately postage cost. But, as a starting point, there are specific postal requirements (including penalties) that establish the territorial rules. Regulations and rates changed recently, and you can expect to pay a premium if you try to play out-of-bounds. Knowledgeable and professional creative help knows how to design to the right size for maximum effectiveness without paying a premium.

Postcards provide limited real estate to accomplish a lot of tasks. Subtract some space on the card for the correct address allowance, barcode and return address, and the remaining breathing room for your message is tight. Plus the typical reading time can be just this side of a few nanoseconds.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

We'll create a winning brochure that you'll be proud of - affordably

So, what if you only get to interact with 5% of the total traffic to your site? How many of the other 95% of visitors could turn into leads and eventually sales? The rate at which you can convert your traffic into leads, will determine ultimately what revenue you can generate from your site.

So, how to do capture information from prospects who are just browsing? Simple really, but very few websites offer this kind of option:

Anything that is of value to your prospective clients, but does not necessarily have to cost you much money is a good way of capturing further leads from your prospects.

In summary, you need to recognize that a prospect’s first visit is generally not going to result in a sale for you, but that you should still take the opportunity to capture the prospect’s information. All you need to do is incorporate a brief lead capture form upon your site and offer something of value to your prospects.

Clinic Brochures

Don't make the mistake of settling for a generic "fill-in-your-name-here" brochure.

Instead, get a custom-designed brochure that promotes your hospital, healthcare business or practice. A brochure that will actually attract new patients, impress referring doctors, build your reputation and brand, sell additional services and generate patient referrals.

We'll create a winning brochure that you'll be proud of - affordably.

First, we'll put together a team of seasoned professionals to create your brochure - including a marketer, a writer, a designer and an account manager. Your team will interview you on the phone or at your office (your choice). Then, they'll work with you to craft a compelling message that tastefully and effectively answers the question, "Why you?" Your new "positioning" will be the guiding theme of your brochure, and probably all of your subsequent marketing efforts.

Then over several weeks, we'll create and refine your brochure to make sure it is absolutely perfect for you. It will not only be something you are proud of, but it will also be based upon scientific marketing principles that work.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

You’ve Worked Hard to Get That Traffic to Your Website – Don’t Go Wasting It!

The following suggestions for your website or landing page, are designed to produce more leads and sales for you, regardless of whether your business is geared towards products or services. The ideas shared can be implemented immediately with little or no cost.
Additionally, by following the design fundamentals indicated below, the extra leads and sales you enjoy will be a result of converting a greater number of the visitors from the traffic that you are already receiving.
So, the basics first:

1. Ensure your site is designed according to the theme of the products or services offered. I recommend your website design fall under the supervision of your marketing staff rather than your art department or IT department.
2. Secondly, design your site as an interactive lead generator, not a static brochure. Whether you are selling low-price or high-ticket products and/or services, it may be unlikely you’re going to convince your prospect to purchase your product and/or service during an initial visit to your site. Therefore, construct a site that will generate leads for you as well as sales. That way, you can follow up with these leads in order to turn them into customers in the future.

Depending on your business and types of clients, your prospects may visit your site, browse around, like what they see, but then leave the site. This does not mean that they did not like what they saw, just that they were not ready to take the next step in the purchasing process. So, one of the problems becomes, if you don’t have any way of capturing your visitors’ information, how are you going to ensure that they remember your company when they are ready to buy?

If the only way a prospect has to get in touch with you is a phone number or an email address, you are losing out on the ability to market to all of the prospects who aren’t quite ready to buy.

You’ve Worked Hard to Get That Traffic to Your Website – Don’t Go Wasting It!

Think of all of the activity you have put into attracting visitors to your site – you have either paid for the visitors via pay per click or advertising, or you have put in the time to perfect SEO, write articles, comment on forums etc. All of which are producing targeted traffic for you.

Think of the website as a funnel into which you pour the traffic. What happens to that traffic is entirely a function of the content of your website. You will either receive a sale, or a lead, with whom you can follow up later and hopefully turn into a customer.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

It's got to be a system / Build relationships

Each time we roll up our sleeves and work with a group of doctors at one of our 2-day marketing meetings, the professional referral marketing strategies and tactics session is one of the most interesting, lively, popular and productive segments. It hits home with a lot of healthcare practices and businesses. 

Our usual "rapid fire" pace kicks up a notch or two when we talk candidly about the interaction–the good, the bad and the otherwise–between and among professional organizations. Marketing to practices that refer or could refer to your practice is of critical concern, especially the specialist who depends on the generalist for referrals. 

With years of experience working with practitioners and staff of all shapes, sizes, locations and temperament, we share a ton of candid and highly effective strategies about what to do and what not to do. But we don't have enough space here to tell all those secrets, so let's look at the foundation of a really good professional referral system–including the fatal mistakes we've seen. 

It's got to be a system. Assuring a regular flow of referrals from other healthcare businesses requires a regular, systematic-even scheduled-amount of time and attention. Success and continuing results come from a habitual process, not a loose collection of occasional and independent tactics.

Build relationships. Professional referrals are based squarely on sound relationships. Doctors and their staff refer to people they like, trust, feel are competent and believe are successful. As we all know, personal relationships require time and attention to maintain and grow. So...take care of the people who take care of you. That rule is a two-way street. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Synchronize the Marketing, advertising and public relationships with web marketing

1.      Customers are also searchers. For any advertising campaign you undertake, ensure organic search is part of the planning process. What taglines and products are your promoting? What might your advertising efforts cause your audience to search for? Do you have pages on your website devoted to those things and can search engine access them?  

2.      Searchers are your customers. The people you are trying to attrack through search are the same people you are trying to attract through e-mail campaigns, other online and offline advertising campaigns, press release and other channels.

3.      Be wary of all Flash sites and micro sites. You can build website with this technique when you have sustainable investment on offline marketing campaign. If not, better to build a searchable website.

4.      Understand online reputation management. Ensuring your site is easily visible can help minimize negative results about your brand.

Links are valuable. Any online marketing, publicrelations or social media effort generally includes link back to the site. These links can be a valuable acquisition channel.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

What is unethnical web-marketing and its Penalty

If sites are manipulating those results and making them less relevant and useful to searchers, the search engine have methods of pinpointing that and adjusting it.

You can simply interpreted as an unethnical techniques forced search engines to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you or your web marketing companies to use this, you will put your web business at sever risk. Let me give you an example, in early 2006, BMW Germany was penalized by google for illegal usage of keywords and doorways in its corporate web site. The result is the website was completely removed from the result list of google for about 230 days.

Don’t hiring the following company claimed they know “SEO”

1.      Firms that promise specific rankings.

2.      Firms that provide rankings report as a main deliverable.

3.      Firms that don’t disclose to you what actions they are taking on your behalf and what changes they are making to your site.

Firms that don’t disclose their methods for link building or that perform link building by buying links or via link exchange campaigns.

 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Web–marketing planning - Creating searcher conversion workflows

Search – understand your customers and what they’re searching for.

Rank – your site has to rank well for the identifies queries.

Search engine results page Display – the search results display must compel searchers to click through to your site.

Page content – The page the searcher clicks to should be quickly identifiable as relevant to the searcher’s task.

Conversion – the page should propel the visitor to conversion with an effective call to action.  

How do the search engine crawling?  

The engine has to know the page exists and extract that content from the site for analysis.

1.      Discovering the pages. Search engines find out about pages on the web generally by following links from other sites on the web and by followings a site’s internal links. You should build a great site that makes others want to link to it and that you should have a comprehensive site navigation structure.

2.      Crawling the pages. Your goal is likely to have your entire site crawled, which can be hindered by crawling ineffectiveness and by infrastructure issues that make URLs inaccessible to the bots.

3.      Extracting content. Once the crawler has accessed a page, it has to be able to extract the content from that page and store it. Common issues include all falsh sites, pages full of multimedia such as videos and images with no textual markup, site built up Site built on technologies such as AJAX.

4.      Indexing. The search engines will not store pages if they determine that those pages are mostly empty, are duplicates of pages they’ve already stored, or have little values.

5.      Ranking. It depends on the how relevant a page is for the given query. So, it important to incorporate steps toward ensuring your pages are as relevant as possible to the searchers you are targeting.

The search engine algorithms are in a constant state of flux. Experts are tweaking settings every day to see how they can make results a little more relevant. A better strategy is to focus on what the search engines are trying to achieve with all of those algorithm tweaks – showing the most relevant results for a given query. Ensure your website is foundational infrastructure elements right and ensure marketing team build the right features and content.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Some statistics related to web marketing in Asia

 

88% of online search dollars are spent on paid search results, even though 85% of searchers click on organic results.

Many marketers spend money on online advertising, particularly paid search, but none of them started to take advantage of the 85% of clicks that organic search produces.

63% of search related purchases occur offline and for some categories, this number is higher.

In a webvisible / Nielson study, 82% of respondents said that they’ve used the internet to find the local business. 80% say they’ve researched a product / service online before buying it locally.

Only 44% of small business even have a web site and your website need to be visible in search engines whether you sell online or not.

Hitwise reported that paid search engine traffic to websites was down to 26%, yet organic search traffic was up.

iCrossing study found that when a brand appears in both the organic and paid results, the searcher clicked on that brand 92% of the time compared to 60% of clicks when appear in one location only.

Advertising death spiral – consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder.

Study focused on differences in how men and women search found that “on average, men make decisions quicker, spend less time on sites, are more likely to have pre-established “favored” vendor sites that they use in the search process and show less resistance to sponsored listings. Women tended to be more deliberate in reading search results, spend more time with their searches and spend more time on sites before making decisions. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www. medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www. asia-web-marketing.com as well.