1. Customers are also searchers. For any advertising campaign you undertake, ensure organic search is part of the planning process. What taglines and products are your promoting? What might your advertising efforts cause your audience to search for? Do you have pages on your website devoted to those things and can search engine access them?
2. Searchers are your customers. The people you are trying to attrack through search are the same people you are trying to attract through e-mail campaigns, other online and offline advertising campaigns, press release and other channels.
3. Be wary of all Flash sites and micro sites. You can build website with this technique when you have sustainable investment on offline marketing campaign. If not, better to build a searchable website.
4. Understand online reputation management. Ensuring your site is easily visible can help minimize negative results about your brand.
Links are valuable. Any online marketing, publicrelations or social media effort generally includes link back to the site. These links can be a valuable acquisition channel.For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.
www.medicalmarketing.com.hk
Hire us! Why? Because we have …
1. Solid experience in management of medical-related projects.
2. Ability to collaborate and work well medical professionals.
3. Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.
4. Good understanding of technical requirements of organic search
5. Good medical writing skills and HTML skills
6. Similar approach and philosophy about organic search as yours.
7. Familiarize with Google’s webmaster guidelines.
If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.
