Synchronize the Marketing, advertising and public relationships with web marketing

1.      Customers are also searchers. For any advertising campaign you undertake, ensure organic search is part of the planning process. What taglines and products are your promoting? What might your advertising efforts cause your audience to search for? Do you have pages on your website devoted to those things and can search engine access them?  

2.      Searchers are your customers. The people you are trying to attrack through search are the same people you are trying to attract through e-mail campaigns, other online and offline advertising campaigns, press release and other channels.

3.      Be wary of all Flash sites and micro sites. You can build website with this technique when you have sustainable investment on offline marketing campaign. If not, better to build a searchable website.

4.      Understand online reputation management. Ensuring your site is easily visible can help minimize negative results about your brand.

Links are valuable. Any online marketing, publicrelations or social media effort generally includes link back to the site. These links can be a valuable acquisition channel.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Enhance your medical practice exposures through Search Engine Optimization (Hong Kong)

Why is it important?

-          63 % of search-related purchases occur offline and for some Categories, this number is even higher;

-          82% of respondents said that they have used the internet to find local medical practices;

-          80% said they’ve researched a medical services online before buying it locally;

-          Yet, only 14% of medical practice have a website. If you have a website, you need to be visible in search engines.

Paid search vs Organic search

Organic search – is comprised of results that are algorithmically generated. Search engines mine the web, extract the content, and assign value and relevance to each query. The results displayed in the organic position are more trustful and induce higher click rate than paid search position.

Paid search – consist of advs that advertisers can buy to display to searchers who type in particular queries. The advs are labeled “sponsored” on the search results page. It is short term and sustainable investments are required.

A recent survey in US showed that 88% of online search dollars are paid results, even though 85% of searchers click on organic results. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it.

What Can Medical Marketing Do For You?

-          Professional search engine optimizations consultancy

-          Searching Keywords analysis

-          Web content development

-          Web productions in search engine optimization format

-          Regular submission to search engines and directories

-          One stop content maintenance and continuous optimizations

-          Web traffic tracking results and interpretations.

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk