So, in addition to size, here are some of the other creative considerations...
6. Think single-focus offer. Nail this one down tight. Postcards are offer-driven, meaning that it is the precise, strong offer that needs to be communicated instantly. There is no time or space for long or detailed text in this media. Start and end with the main point–a clear and compelling offer. You need to grab attention and communicate a single-focus message in just a few words. 7. Think benefit. Within the confined space, connect the offer/message to a benefit of importance to the reader. The offer is the "why they should act now," but the bigger-picture benefit is "what's in it for them." Maintain focus, but there may be more than one benefit. 8. Think bold graphics. The visual elements of a postcard (color, picture, symbol) need to be strong to help get attention and be directly supportive of the message. Anything weak is not seen, and an unrelated graphic is meaningless, confusing or distracting. 9. Think call to immediate action. A well-composed creative message inspires response, so the means of response–your phone number, for example-needs to be obvious. (You would be surprised at how often we find that the phone number is not obvious and sometimes missing.) And having a clear deadline, expiration date, limited quantity or consequence of inaction that is connected to the offer communicates immediacy and increases response. |
These considerations are part of the formula for success and, frankly, it's a tough creative challenge to manage all these tasks with few words and small size. You can call us to discuss how postcards may have a well-considered place in your marketing program.
For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.
Hire us! Why? Because we have …
1. Solid experience in management of medical-related projects.
2. Ability to collaborate and work well medical professionals.
3. Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.
4. Good understanding of technical requirements of organic search
5. Good medical writing skills and HTML skills
6. Similar approach and philosophy about organic search as yours.
7. Familiarize with Google’s webmaster guidelines.
If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.
