It's got to be a system / Build relationships

Each time we roll up our sleeves and work with a group of doctors at one of our 2-day marketing meetings, the professional referral marketing strategies and tactics session is one of the most interesting, lively, popular and productive segments. It hits home with a lot of healthcare practices and businesses. 

Our usual "rapid fire" pace kicks up a notch or two when we talk candidly about the interaction–the good, the bad and the otherwise–between and among professional organizations. Marketing to practices that refer or could refer to your practice is of critical concern, especially the specialist who depends on the generalist for referrals. 

With years of experience working with practitioners and staff of all shapes, sizes, locations and temperament, we share a ton of candid and highly effective strategies about what to do and what not to do. But we don't have enough space here to tell all those secrets, so let's look at the foundation of a really good professional referral system–including the fatal mistakes we've seen. 

It's got to be a system. Assuring a regular flow of referrals from other healthcare businesses requires a regular, systematic-even scheduled-amount of time and attention. Success and continuing results come from a habitual process, not a loose collection of occasional and independent tactics.

Build relationships. Professional referrals are based squarely on sound relationships. Doctors and their staff refer to people they like, trust, feel are competent and believe are successful. As we all know, personal relationships require time and attention to maintain and grow. So...take care of the people who take care of you. That rule is a two-way street. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Some statistics related to web marketing in Asia

 

88% of online search dollars are spent on paid search results, even though 85% of searchers click on organic results.

Many marketers spend money on online advertising, particularly paid search, but none of them started to take advantage of the 85% of clicks that organic search produces.

63% of search related purchases occur offline and for some categories, this number is higher.

In a webvisible / Nielson study, 82% of respondents said that they’ve used the internet to find the local business. 80% say they’ve researched a product / service online before buying it locally.

Only 44% of small business even have a web site and your website need to be visible in search engines whether you sell online or not.

Hitwise reported that paid search engine traffic to websites was down to 26%, yet organic search traffic was up.

iCrossing study found that when a brand appears in both the organic and paid results, the searcher clicked on that brand 92% of the time compared to 60% of clicks when appear in one location only.

Advertising death spiral – consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder.

Study focused on differences in how men and women search found that “on average, men make decisions quicker, spend less time on sites, are more likely to have pre-established “favored” vendor sites that they use in the search process and show less resistance to sponsored listings. Women tended to be more deliberate in reading search results, spend more time with their searches and spend more time on sites before making decisions. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www. medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www. asia-web-marketing.com as well.

Social Media Marketing – new web marketing strategy for medical practice

Social media becomes prominent in these days, and it definitely plays an important role in your healthcare marketing mix. Enhance exposures in different social media can help get traffic to your practice website.

Social media marketing can effectively and efficiently establishing brand visibility and also attracting and cultivating an active and growing community based on knowledge and information. Our social media marketing is not focused on short-term bursts or gimmicks. We assess your needs and determine the best strategic and tactical initiatives that are designed to establish, promote, and extend your brand across the social Web while cultivating communities in each respective social network.

Online social media can be classified as follows.

1.      Discussion sites – general and topic specific message boards.

2.      Content sharing sites – Sites that enable users to share what they’ve created with each others, like Flickr, delicious, dig

3.      Social networking sites - Site specifically to facilitate connections between people, like Facebook.

4.      Review Site – Most often seen as stand-alone sites, like review33.com.

What Can Medical Marketing Do For You?

-          Social Media Strategy and Campaigns

-          Content Development, Production, and Distribution

-          Social Media Measurement and Reporting (ROI)

-          Social Media Optimization

-          Web Video Production, Distribution, and Promotion

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Working smarter is the key to building your practice cost effectively

Step back for a moment and think about why you chose your healthcare profession and formed your own practice. As a medical professional, you’ve spent years training and honing your skills in your specific specialty. You focus on being the best you can be and learning from each patient to give all of your patients the best care you can provide. Why then, when it comes to marketing your practice, do you try to take on this specialized task alone? Your strengths are in healing and are valued in the medical field. Well, there are also professionals who specialize in specific medical marketing niches that you can tap into so you don’t work harder or longer hours to try to build your practice.

If you’d like to work smarter, instead of harder, to build your practice or if you want more insight into all of the different areas a healthcare marketing specialist could help you.

The most successful practices do what they do best – treating patients. No one would have surgery performed by a web designer, so why should a well trained and specialized doctor think they could develop a website as well as a professional web designer who builds them every day? Did you or a staff member create your marketing materials? If so, the chances are that they are not as high quality and will not have the same kind of returns that hiring a professional would have.

Take your web site, for example. A specialized web professional would know that not only does your website need to be visually appealing and user friendly, it needs to be search engine optimized. They’ll know how to identify the most common keywords specific to your practice that prospective patients are using so you can compete for Google placement. They know what Google looks for, what tends to work best and how to test for your specific specialty to make sure that you continually get a high return on your web marketing investment.

Successful medical practices work smarter by hiring professionals to develop their brand and to create all of the necessary marketing communication tools to make them stand out in their patients mind and their referral sources. This allows them to focus on treating their patients. Marketing specialists can also assist in training staff on the proper marketing techniques and essentials for effective tracking and compliance to Code of practice.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Allergist Marketing: Causes of Serious Allergic Reactions

Kissing, wearing cosmetics and jewelry, tattoos and piercings, and even your cell phone could bring on serious allergic reactions. And allergists are learning how to look for and treat reactions to “Life’s Pleasures.”

The pursuit of beauty has an allergy risk for many, and physicians should provide patients with a list of products to substitute for allergy-causing cosmetics

Cosmetic allergies represent 21.8 percent of patients in US who are referred for patch testing, this is anything you rub, pour, sprinkle or spray on your body for cleansing, beautifying and promoting attractiveness and you cannot convince a female to avoid cosmetics. You need to offer substitutes and alternatives.

Other “pleasures” may be risky, and some at a younger age. When patients react to jewelry, the typical culprits are nickel and gold. Because girls are getting piercings at younger ages and young people are opting for multiple body piercings, early sensitization is on the rise.

People with nickel allergies can experience a reaction to cell phones. Although it’s not clear how many individuals may have had this reaction to cell phones, nickel allergy afflicts about three percent of men and nearly 20 percent of women nationwide.

Kissing can trigger a reaction in individuals with food and medicine allergy when the allergen is present in saliva. An alternative is for the non-allergic partner to brush their teeth, use mouth rinse, and avoid the offending food for 16-24 hours before kissing.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk