The other creative considerations

So, in addition to size, here are some of the other creative considerations...

6. Think single-focus offer. Nail this one down tight. Postcards are offer-driven, meaning that it is the precise, strong offer that needs to be communicated instantly. There is no time or space for long or detailed text in this media. Start and end with the main point–a clear and compelling offer. You need to grab attention and communicate a single-focus message in just a few words. 7. Think benefit. Within the confined space, connect the offer/message to a benefit of importance to the reader. The offer is the "why they should act now," but the bigger-picture benefit is "what's in it for them." Maintain focus, but there may be more than one benefit. 8. Think bold graphics. The visual elements of a postcard (color, picture, symbol) need to be strong to help get attention and be directly supportive of the message. Anything weak is not seen, and an unrelated graphic is meaningless, confusing or distracting. 9. Think call to immediate action. A well-composed creative message inspires response, so the means of response–your phone number, for example-needs to be obvious. (You would be surprised at how often we find that the phone number is not obvious and sometimes missing.) And having a clear deadline, expiration date, limited quantity or consequence of inaction that is connected to the offer communicates immediacy and increases response.

These considerations are part of the formula for success and, frankly, it's a tough creative challenge to manage all these tasks with few words and small size. You can call us to discuss how postcards may have a well-considered place in your marketing program.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

 

You’ve Worked Hard to Get That Traffic to Your Website – Don’t Go Wasting It!

The following suggestions for your website or landing page, are designed to produce more leads and sales for you, regardless of whether your business is geared towards products or services. The ideas shared can be implemented immediately with little or no cost.
Additionally, by following the design fundamentals indicated below, the extra leads and sales you enjoy will be a result of converting a greater number of the visitors from the traffic that you are already receiving.
So, the basics first:

1. Ensure your site is designed according to the theme of the products or services offered. I recommend your website design fall under the supervision of your marketing staff rather than your art department or IT department.
2. Secondly, design your site as an interactive lead generator, not a static brochure. Whether you are selling low-price or high-ticket products and/or services, it may be unlikely you’re going to convince your prospect to purchase your product and/or service during an initial visit to your site. Therefore, construct a site that will generate leads for you as well as sales. That way, you can follow up with these leads in order to turn them into customers in the future.

Depending on your business and types of clients, your prospects may visit your site, browse around, like what they see, but then leave the site. This does not mean that they did not like what they saw, just that they were not ready to take the next step in the purchasing process. So, one of the problems becomes, if you don’t have any way of capturing your visitors’ information, how are you going to ensure that they remember your company when they are ready to buy?

If the only way a prospect has to get in touch with you is a phone number or an email address, you are losing out on the ability to market to all of the prospects who aren’t quite ready to buy.

You’ve Worked Hard to Get That Traffic to Your Website – Don’t Go Wasting It!

Think of all of the activity you have put into attracting visitors to your site – you have either paid for the visitors via pay per click or advertising, or you have put in the time to perfect SEO, write articles, comment on forums etc. All of which are producing targeted traffic for you.

Think of the website as a funnel into which you pour the traffic. What happens to that traffic is entirely a function of the content of your website. You will either receive a sale, or a lead, with whom you can follow up later and hopefully turn into a customer.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

It's got to be a system / Build relationships

Each time we roll up our sleeves and work with a group of doctors at one of our 2-day marketing meetings, the professional referral marketing strategies and tactics session is one of the most interesting, lively, popular and productive segments. It hits home with a lot of healthcare practices and businesses. 

Our usual "rapid fire" pace kicks up a notch or two when we talk candidly about the interaction–the good, the bad and the otherwise–between and among professional organizations. Marketing to practices that refer or could refer to your practice is of critical concern, especially the specialist who depends on the generalist for referrals. 

With years of experience working with practitioners and staff of all shapes, sizes, locations and temperament, we share a ton of candid and highly effective strategies about what to do and what not to do. But we don't have enough space here to tell all those secrets, so let's look at the foundation of a really good professional referral system–including the fatal mistakes we've seen. 

It's got to be a system. Assuring a regular flow of referrals from other healthcare businesses requires a regular, systematic-even scheduled-amount of time and attention. Success and continuing results come from a habitual process, not a loose collection of occasional and independent tactics.

Build relationships. Professional referrals are based squarely on sound relationships. Doctors and their staff refer to people they like, trust, feel are competent and believe are successful. As we all know, personal relationships require time and attention to maintain and grow. So...take care of the people who take care of you. That rule is a two-way street. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Doctor Marketing Secrets When the Economic News is Soft

The truth is that everyone's situation is different, and we can't guide you about broad economic affairs in the nation. But we do know that when economic anxiety goes up, some professional organizations think it's a signal to pull down the marketing flag and quickly head for the sidelines. 

What's not well known is that your marketing-savvy competitors actually want you to be scared off the field. The better course (although counterintuitive) is to stay in the game.

It's the secret that successful healthcare businesses don't want you to know. Here's why... The most productive and cost-effective marketing opportunity is when there's little or no competition. And when some organizations duck-and-cover at the sound of uncomfortable economic news, it opens the playing field for the smart marketers. It's a rich opening to reach and attract the patients who are still seeking healthcare services, to protect your patient base and to build a larger market share overall. 

Healthcare needs are not economy-driven. The demand for healthcare services is based mainly on personal need, and regardless of the economy there are always people who require your services. This market exists even if the road is "bumpy" for some, and it's a good time to be delivering value in the community.

Understand what's real, what's local and what's drama. Believe it or not, some news media can be overly general and slightly sensational. Pause for a reality check and understand how news about the economy is actually impacting your community (or not). Some segments of the community might have a greater degree of need at this time. Other segments may be unaffected altogether.  

Marketing is communicating with the community. The healthcare business that abruptly silences its voice is totally and suddenly invisible to people in need—and that may seem like a disappearing act to others. Marketing works best with consistency and reliability.

Be alert to new opportunity. Economic change can also mean social change. Some people might be relocating—so look at your marketing by geography. Or some procedures or services may be in greater demand, so consider marketing messages that adjust your patient mix. When it's appropriate, target the specific audience where and when you can answer the greatest or strongest need with your services.

Have and use your marketing plan. If you don't have a marketing plan, let's talk about creating one for you. If you have a plan, we can guide you on how adjustments can boost the results. In good times or otherwise—the purpose of a marketing plan is to generate the maximum, cost-effective bottom-line results and Return-on-Investment. A hard-working marketing plan is your most valuable defense if economic times are soft.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

How You Can Use “Word of Mouth” Apply to Medical Marketing

Use word of mouth marketing to make your clinic more profitable, how to spend less on marketing, and how to make your patients happier. It cannot be denied that the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz-when to use them and how simple it is to make them work.
Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion-and why some multi-million-dollar advertising campaigns fail to get noticed.

Five T's in Action

• Talkers: Who Will Tell Their Friends About You?
• Topics: What Will They Talk About
• Tools: How Can You Help the Message Travel?
• Taking Part: When Should You Join the Conversation?
• Tracking: What Are People Saying About You?

Word of mouth marketing isn't deception. It's the opposite.
Open your eyes to a new way of doing business. You'll see that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable clinic that people want to share with their friends.  

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Allergist Marketing: Causes of Serious Allergic Reactions

Kissing, wearing cosmetics and jewelry, tattoos and piercings, and even your cell phone could bring on serious allergic reactions. And allergists are learning how to look for and treat reactions to “Life’s Pleasures.”

The pursuit of beauty has an allergy risk for many, and physicians should provide patients with a list of products to substitute for allergy-causing cosmetics

Cosmetic allergies represent 21.8 percent of patients in US who are referred for patch testing, this is anything you rub, pour, sprinkle or spray on your body for cleansing, beautifying and promoting attractiveness and you cannot convince a female to avoid cosmetics. You need to offer substitutes and alternatives.

Other “pleasures” may be risky, and some at a younger age. When patients react to jewelry, the typical culprits are nickel and gold. Because girls are getting piercings at younger ages and young people are opting for multiple body piercings, early sensitization is on the rise.

People with nickel allergies can experience a reaction to cell phones. Although it’s not clear how many individuals may have had this reaction to cell phones, nickel allergy afflicts about three percent of men and nearly 20 percent of women nationwide.

Kissing can trigger a reaction in individuals with food and medicine allergy when the allergen is present in saliva. An alternative is for the non-allergic partner to brush their teeth, use mouth rinse, and avoid the offending food for 16-24 hours before kissing.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Which patient do you trying To Reach?

Do you know exactly who you're trying to reach? Do you know why you're trying to reach them? Most people don't.
Many marketing projects try to target everyone. That's a bad idea and it’s what we called spaghetti marketing.
You need to focus your marketing efforts on a specific group of people at the expense of others. The concentration of effort on the few yields results and mostly they are the founders of your community. They need extra time and attention. You need to build up positive relationships with this small group first.
To do this you need to know exactly who you're trying to reach.

• Are they male/female? 
• How old are they? 
• Where do they live? 
• What do they do? 
• What do they have in common?
• Why are they interested in the health topic? 
• Who are they trying to impress? 
• Who impresses them? 
• What are their biggest hinders?
• What are their biggest hopes?
• What web tools do they use most every day?
• What web tools do they not use ever?

From this you should be able to build a list of real people who you want to participate in your community. If you randomly build a list of people, you're doing it wrong. If you can't build a list from the answers above, you've done it wrong. 

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk