We'll create a winning brochure that you'll be proud of - affordably

So, what if you only get to interact with 5% of the total traffic to your site? How many of the other 95% of visitors could turn into leads and eventually sales? The rate at which you can convert your traffic into leads, will determine ultimately what revenue you can generate from your site.

So, how to do capture information from prospects who are just browsing? Simple really, but very few websites offer this kind of option:

Anything that is of value to your prospective clients, but does not necessarily have to cost you much money is a good way of capturing further leads from your prospects.

In summary, you need to recognize that a prospect’s first visit is generally not going to result in a sale for you, but that you should still take the opportunity to capture the prospect’s information. All you need to do is incorporate a brief lead capture form upon your site and offer something of value to your prospects.

Clinic Brochures

Don't make the mistake of settling for a generic "fill-in-your-name-here" brochure.

Instead, get a custom-designed brochure that promotes your hospital, healthcare business or practice. A brochure that will actually attract new patients, impress referring doctors, build your reputation and brand, sell additional services and generate patient referrals.

We'll create a winning brochure that you'll be proud of - affordably.

First, we'll put together a team of seasoned professionals to create your brochure - including a marketer, a writer, a designer and an account manager. Your team will interview you on the phone or at your office (your choice). Then, they'll work with you to craft a compelling message that tastefully and effectively answers the question, "Why you?" Your new "positioning" will be the guiding theme of your brochure, and probably all of your subsequent marketing efforts.

Then over several weeks, we'll create and refine your brochure to make sure it is absolutely perfect for you. It will not only be something you are proud of, but it will also be based upon scientific marketing principles that work.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Working smarter is the key to building your practice cost effectively

Step back for a moment and think about why you chose your healthcare profession and formed your own practice. As a medical professional, you’ve spent years training and honing your skills in your specific specialty. You focus on being the best you can be and learning from each patient to give all of your patients the best care you can provide. Why then, when it comes to marketing your practice, do you try to take on this specialized task alone? Your strengths are in healing and are valued in the medical field. Well, there are also professionals who specialize in specific medical marketing niches that you can tap into so you don’t work harder or longer hours to try to build your practice.

If you’d like to work smarter, instead of harder, to build your practice or if you want more insight into all of the different areas a healthcare marketing specialist could help you.

The most successful practices do what they do best – treating patients. No one would have surgery performed by a web designer, so why should a well trained and specialized doctor think they could develop a website as well as a professional web designer who builds them every day? Did you or a staff member create your marketing materials? If so, the chances are that they are not as high quality and will not have the same kind of returns that hiring a professional would have.

Take your web site, for example. A specialized web professional would know that not only does your website need to be visually appealing and user friendly, it needs to be search engine optimized. They’ll know how to identify the most common keywords specific to your practice that prospective patients are using so you can compete for Google placement. They know what Google looks for, what tends to work best and how to test for your specific specialty to make sure that you continually get a high return on your web marketing investment.

Successful medical practices work smarter by hiring professionals to develop their brand and to create all of the necessary marketing communication tools to make them stand out in their patients mind and their referral sources. This allows them to focus on treating their patients. Marketing specialists can also assist in training staff on the proper marketing techniques and essentials for effective tracking and compliance to Code of practice.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

How You Can Use “Word of Mouth” Apply to Medical Marketing

Use word of mouth marketing to make your clinic more profitable, how to spend less on marketing, and how to make your patients happier. It cannot be denied that the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz-when to use them and how simple it is to make them work.
Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion-and why some multi-million-dollar advertising campaigns fail to get noticed.

Five T's in Action

• Talkers: Who Will Tell Their Friends About You?
• Topics: What Will They Talk About
• Tools: How Can You Help the Message Travel?
• Taking Part: When Should You Join the Conversation?
• Tracking: What Are People Saying About You?

Word of mouth marketing isn't deception. It's the opposite.
Open your eyes to a new way of doing business. You'll see that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable clinic that people want to share with their friends.  

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Which patient do you trying To Reach?

Do you know exactly who you're trying to reach? Do you know why you're trying to reach them? Most people don't.
Many marketing projects try to target everyone. That's a bad idea and it’s what we called spaghetti marketing.
You need to focus your marketing efforts on a specific group of people at the expense of others. The concentration of effort on the few yields results and mostly they are the founders of your community. They need extra time and attention. You need to build up positive relationships with this small group first.
To do this you need to know exactly who you're trying to reach.

• Are they male/female? 
• How old are they? 
• Where do they live? 
• What do they do? 
• What do they have in common?
• Why are they interested in the health topic? 
• Who are they trying to impress? 
• Who impresses them? 
• What are their biggest hinders?
• What are their biggest hopes?
• What web tools do they use most every day?
• What web tools do they not use ever?

From this you should be able to build a list of real people who you want to participate in your community. If you randomly build a list of people, you're doing it wrong. If you can't build a list from the answers above, you've done it wrong. 

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Thank your patients, referral sources, and staff

Take the time to give thanks to those who help your practice succeed. Thanksgiving is a time to give thanks for all of the things that you should be thankful for. In addition to being thankful for your family and your health, make sure you take the time to thank those that help your practice thrive – your patients, your referral sources, and your staff. Without them, you wouldn’t be able to practice the healthcare that you’ve been trained to do and you’re so passionate about.

Brand clinic materials, newsletters, thank-you card, email marketing or even a simply follow-up call make different impression for the patients.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

The Queen joins Facebook social networking site - but you won't be able to friend her (www.facebook.com/TheBritishMonarchy)

By Roya Nikkhah, Royal Correspondent

In a sign of the Queen's determination to master new technology, Buckingham Palace will tomorrow launch a Facebook page called "The British Monarchy".
The page will feature the latest Royal news, photographs, videos and speeches from the Royal Family, together with several daily updates about the activities of the Queen and other members of the Royal Family.
Facebook, the world's most popular social networking site with more than 500 million users, has also created a special new application for the Queen's official page.
The "Near Me" application will enable users to find out about Royal events and visits in their area, searchable on a map of the country.
While users will not be able to "poke" the Queen or send her "friend requests", they will be able to use the Facebook "likes" application, represented by a "thumbs up" sign, to register themselves as fans of the Queen.
Facebook users who "like" the page will receive updates about the Royal Family through their news feed.
The public will also be able to post comments on the page and send the Royal Family messages by writing on the Queen's Facebook "wall".
The Court Circular, the record of the previous day's official Royal engagements produced by the Royal Household, will also be made available on Facebook for the first time.
The Queen is said to have personally approved the plans for her new Facebook page, which will go live tomorrow at 8am.
A royal aide, said: "Facebook is probably the last bastion of social media the Royal Household had not yet entered, and the Queen is keen to be fully signed up to the 21st century.
"All plans for the Facebook page have been sent to the top, and the Queen has very much taken the lead on this."
A spokesman for Facebook, said: "We're delighted to welcome the British Monarchy to Facebook. People can now have a direct connection with the Royal Family through their page to see a unique glimpse into palace life."
The launch of a Facebook page is the latest move by the monarchy to embrace modern technology.
Earlier this year, the Queen launched a Flickr account making more than 600 photographs of the Royal Family at work and play available to the public for the first time.
A Royal Twitter account was launched in 2009 and Royal Channel went live on YouTube in 2007.
The Queen also "podcast" her first Christmas Day message in 2006, and launched a website for herself and other members of the Royal Family in 1997.
At 84, the Queen, encouraged by her grandchildren, is said to be "very enthusiastic" about keeping up to date with technology. She uses a mobile phone, has her own private email address and "surfs" the web.
She has continually moved with the times and in 1953, marked her coronation by allowing television cameras into Westminster Abbey for the first time for a state occasion.

www.medicalmarketing.com.hk