Synchronize the Marketing, advertising and public relationships with web marketing

1.      Customers are also searchers. For any advertising campaign you undertake, ensure organic search is part of the planning process. What taglines and products are your promoting? What might your advertising efforts cause your audience to search for? Do you have pages on your website devoted to those things and can search engine access them?  

2.      Searchers are your customers. The people you are trying to attrack through search are the same people you are trying to attract through e-mail campaigns, other online and offline advertising campaigns, press release and other channels.

3.      Be wary of all Flash sites and micro sites. You can build website with this technique when you have sustainable investment on offline marketing campaign. If not, better to build a searchable website.

4.      Understand online reputation management. Ensuring your site is easily visible can help minimize negative results about your brand.

Links are valuable. Any online marketing, publicrelations or social media effort generally includes link back to the site. These links can be a valuable acquisition channel.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

What is unethnical web-marketing and its Penalty

If sites are manipulating those results and making them less relevant and useful to searchers, the search engine have methods of pinpointing that and adjusting it.

You can simply interpreted as an unethnical techniques forced search engines to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you or your web marketing companies to use this, you will put your web business at sever risk. Let me give you an example, in early 2006, BMW Germany was penalized by google for illegal usage of keywords and doorways in its corporate web site. The result is the website was completely removed from the result list of google for about 230 days.

Don’t hiring the following company claimed they know “SEO”

1.      Firms that promise specific rankings.

2.      Firms that provide rankings report as a main deliverable.

3.      Firms that don’t disclose to you what actions they are taking on your behalf and what changes they are making to your site.

Firms that don’t disclose their methods for link building or that perform link building by buying links or via link exchange campaigns.

 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Video marketing in Asia

Videos provide another big opportunity for search acquisition like youtube and Tudou in Asia. Not only do videos often appear in blended search results, but youtube is now the second largest search engine. You can now submit product videos to google product search as well, so clearly video opportunity continues to increase.

The increasing number of videos and images in search results draw the searcher’s attention away from the paid search column.

Let your potential customers tell you what they are looking for. This way, you won’t interrupt your potential audience from the task they’re focusing on in order to get their attention. Instead, what you have to offer is crucial to their current task.

Organic search should have a clear place in your brand awareness strategy. Visibility for your brand name, domain name, and primary tagline in organic searches should be a key requirement for any web site initiatives or advertising campaign.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Some statistics related to web marketing in Asia(continue)

Upto 45% of daily actions are done by habit, without conscious thought. We don’t initially read the text on the page; we look for matches in the shape of the characters in the query.

Rather than people evaluate all results on the page at once, we first evaluate a single 3-4 items in chunk and move to the next if we don’t find a match. 50% of time, searchers click on results in the first chunk. This is one reason why a number one ranking is less important than people think. If you rank top 3-4 results and have the most compelling title and descriptions, you may win the click over the sites ranking above you.

60% of searchers rely primarily on the title of the result when evaluating whether the click. Searchers don’t even evaluate the entire title – they look primarily at the left half of it. The description displayed under the title and the URL also factor into what a searcher click on. Search engines bold words in all three places that match the query, which can draw a searcher’s attention.

55% of business to business buyers said they would navigate to a site they already knew through search. You can see this trend in the top search terms, nearly all are branded. IF a brand the searcher hadn’t previously considered shows up in results, it is added to a consideration and a brand not listed may be dropped from a consideration set.

When searchers were asked if they remembered seeing brands in the search results, fewer than 30% did if the brand was only in a paid search ad, but nearly 60% did when the bran appeared on top of both paid and organic. Only appear in organic can definitely causes more brand lift.

Seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field. …

Views of online video opportunity continue to increase 41% from august 2008 to august 2009.

62 % of searchers click a result on the first page of results and 90% click within the first 3 pages. Data shows that the first page rankings are even more important, as 90% of clicks within that data set were on the first page of results.  

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.