Some of my clients have told me that they were afraid to start a blog. Why do blogs inspire fear? Perhaps come of these myths have run through your mind:
1. You need to be considered cool to write a blog.
Unless your prctice is built around a celebrity, readers are just hungry for solid information. You can gain a following by delivering great tips and new ideas.
2. You’ll be run out of things to write about.
Like anything else, your interest will wax and wane depending on the topic your blog is covering. Ask your marketing and sales teams to volunteer topics that they are dealing with, and talk to customer service about the topic of the calls each week. Or you can feature an expert guest blogger on a hot topic to spice things up. Also, remember to create an editorial calendar like any good publisher and plan ahead. That way you’ve planned far enough ahead to ease your anxiety.
3. It will take too much of your time.
Don’t accept that idea at face value. You need to take a look at the big picture of your business. Ask yourself what you’re trying to accomplish and what marketing channels you are using, then evaluate the return for each of those marketing channels. If you’re continuing to do a newsletter without much return, perhaps you should consider a blog. If you’re spending too much on pay-per-click advertising without a return, maybe writing a blog and publishing an e-newsletter would be better. How you spend your time should be determined by what channels give you the best return.
For more enquiries, please call us at 852-25801058 for more information.
www. medicalmarketing.com.hk
