Clear marketing goals are critical (S.M.A.R.T)

Before you decide to market your practice, you may ask few questions: Where is your marketing position today? What would you like it to be in the future? Would your goals and objectives are to increase the number of service provided, enhance the revenue, expand into new office locally / China, invest in the latest medical technology, add more associates or simply work less and make more money? Anyway, the first step is the same; you must identify and set clear goals.

Experienced marketers employed S.M.A.R.T to set the marketing goals; It stands for Specific, Measurable, Achievable, Realistic and Timeliness.

Specific

Ensure your marketing goals are specific enough. Let’s take an example, your current practice generate 5 million in revenue and setting a goal to make 6 million in revenue!

Measurable

Ensure that your marketing goals are measurable. Similar to the previous example, it can be measure the revenue growth from 5 million to 6 million.

Achievable

Marketing goal should be achievable. For example, if your practice is a mature practice and fall into a competitive market, generating 5 million in revenue and you want to triple the revenue to 15 million within a year, seems it is unlikely be achievable.

Realistic

Marketing goals should be realistic. For example, if you are only willing to invest a small amount of marketing budget, but “want” to double the revenues from 5 million to 10 million within a year, seems it is not realistic!

Timeliness

Ensure the marketing plan is executed in planned timeframe. For example, marketing plan to launch the customer relationship management software on Jun and send out the first E-dm on 6 months later. Never set the marketing goals that are open-ended because you will rarely, if ever, reach them.



Hope the above information helps and useful for you. Please do not hesitate to contact me at mailto:sales@medicalmarketing.com.hk(8529781-0042 for further discussions.


Robbie Ho
Marketing Consultant
http://www.medicalmarketing.com.hk/

How to enhance the exposures of practice website?

Some practices invest significantly in production of practice websites. The production of practice website cost from thousands to tens of thousands to create, test-run, and implement. However, if your website isn’t listed in the first page of search engines, then it is unlikely to reach the majority public and be a wastage in your investment. Reminding that just building a website isn’t enough for medical practices.

Some practice website produce by Hong Kong Medical Marketing (HKMM) has already implemented the web strategy “Search Engine Optimization (SEO)”. Finding and using the right keywords associated with your practice is the first step and it is critical to fresh your content of your practice website consistently, that’s why HKMM provides regular maintenance services to your practice website. You may also consider putting some resources on the Pay-Per-Click (PPC) strategy, depending on the specific competition of keywords in the Yahoo / Google search engine. To ensure that you get listed in the first searching page, you may consider doing Pay-Per-Click (PPC) strategy. These are the “sponsored” sites that are listed on the top left and along the right side of given web-search. You pay Yahoo / Google a fee if a prospect clicks through to your practice website. However, you must understand that the highest ranking could go to a competitor if they invest more than you do. Therefore, you need the web-professional to balance your SEO and PPC strategies.

Hope the above information helps and useful for you. Please do not hesitate to call me at (852) 9781-0042 for further discussions.


Robbie Ho

Marketing Consultant