Some practices invest significantly in production of practice websites. The production of practice website cost from thousands to tens of thousands to create, test-run, and implement. However, if your website isn’t listed in the first page of search engines, then it is unlikely to reach the majority public and be a wastage in your investment. Reminding that just building a website isn’t enough for medical practices.
Some practice website produce by Hong Kong Medical Marketing (HKMM) has already implemented the web strategy “Search Engine Optimization (SEO)”. Finding and using the right keywords associated with your practice is the first step and it is critical to fresh your content of your practice website consistently, that’s why HKMM provides regular maintenance services to your practice website. You may also consider putting some resources on the Pay-Per-Click (PPC) strategy, depending on the specific competition of keywords in the Yahoo / Google search engine. To ensure that you get listed in the first searching page, you may consider doing Pay-Per-Click (PPC) strategy. These are the “sponsored” sites that are listed on the top left and along the right side of given web-search. You pay Yahoo / Google a fee if a prospect clicks through to your practice website. However, you must understand that the highest ranking could go to a competitor if they invest more than you do. Therefore, you need the web-professional to balance your SEO and PPC strategies.
Hope the above information helps and useful for you. Please do not hesitate to call me at (852) 9781-0042 for further discussions.
Robbie Ho
Marketing Consultant
