Before you decide to market your practice, you may ask few questions: Where is your marketing position today? What would you like it to be in the future? Would your goals and objectives are to increase the number of service provided, enhance the revenue, expand into new office locally / China, invest in the latest medical technology, add more associates or simply work less and make more money? Anyway, the first step is the same; you must identify and set clear goals.
Experienced marketers employed S.M.A.R.T to set the marketing goals; It stands for Specific, Measurable, Achievable, Realistic and Timeliness.
Specific
Ensure your marketing goals are specific enough. Let’s take an example, your current practice generate 5 million in revenue and setting a goal to make 6 million in revenue!
Measurable
Ensure that your marketing goals are measurable. Similar to the previous example, it can be measure the revenue growth from 5 million to 6 million.
Achievable
Marketing goal should be achievable. For example, if your practice is a mature practice and fall into a competitive market, generating 5 million in revenue and you want to triple the revenue to 15 million within a year, seems it is unlikely be achievable.
Realistic
Marketing goals should be realistic. For example, if you are only willing to invest a small amount of marketing budget, but “want” to double the revenues from 5 million to 10 million within a year, seems it is not realistic!
Timeliness
Ensure the marketing plan is executed in planned timeframe. For example, marketing plan to launch the customer relationship management software on Jun and send out the first E-dm on 6 months later. Never set the marketing goals that are open-ended because you will rarely, if ever, reach them.
Hope the above information helps and useful for you. Please do not hesitate to contact me at mailto:sales@medicalmarketing.com.hk(8529781-0042 for further discussions.
Robbie Ho
Marketing Consultant
http://www.medicalmarketing.com.hk/
