Why is it important?
- 63 % of search-related purchases occur offline and for some Categories, this number is even higher;
- 82% of respondents said that they have used the internet to find local medical practices;
- 80% said they’ve researched a medical services online before buying it locally;
- Yet, only 14% of medical practice have a website. If you have a website, you need to be visible in search engines.
Paid search vs Organic search
Organic search – is comprised of results that are algorithmically generated. Search engines mine the web, extract the content, and assign value and relevance to each query. The results displayed in the organic position are more trustful and induce higher click rate than paid search position.
Paid search – consist of advs that advertisers can buy to display to searchers who type in particular queries. The advs are labeled “sponsored” on the search results page. It is short term and sustainable investments are required.
A recent survey in US showed that 88% of online search dollars are paid results, even though 85% of searchers click on organic results. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it.
What Can Medical Marketing Do For You?
- Professional search engine optimizations consultancy
- Searching Keywords analysis
- Web content development
- Web productions in search engine optimization format
- Regular submission to search engines and directories
- One stop content maintenance and continuous optimizations
- Web traffic tracking results and interpretations.
For more enquiries, please call us at 852-25801058 for more information.
www. medicalmarketing.com.hk
