Blog Myths in Hong Kong

Some of my clients have told me that they were afraid to start a blog. Why do blogs inspire fear? Perhaps come of these myths have run through your mind:

1.      You need to be considered cool to write a blog.

Unless your prctice is built around a celebrity, readers are just hungry for solid information. You can gain a following by delivering great tips and new ideas.

2.      You’ll be run out of things to write about.

Like anything else, your interest will wax and wane depending on the topic your blog is covering. Ask your marketing and sales teams to volunteer topics that they are dealing with, and talk to customer service about the topic of the calls each week. Or you can feature an expert guest blogger on a hot topic to spice things up. Also, remember to create an editorial calendar like any good publisher and plan ahead. That way you’ve planned far enough ahead to ease your anxiety.

3.      It will take too much of your time.

Don’t accept that idea at face value. You need to take a look at the big picture of your business. Ask yourself what you’re trying to accomplish and what marketing channels you are using, then evaluate the return for each of those marketing channels. If you’re continuing to do a newsletter without much return, perhaps you should consider a blog. If you’re spending too much on pay-per-click advertising without a return, maybe writing a blog and publishing an e-newsletter would be better. How you spend your time should be determined by what channels give you the best return.

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Great Customer Service in Ten Seconds... Or Less

One of the great myths of customer service is that providing great - or even good - service requires a "program" or a "policy." The program or policy can be so grand that in larger enterprises there may even be a person whose sole function is the maintenance of a customer service program.

That memorable patient experience most often depends not only on what is said to a patient but how it is said. Delivering that to your patients takes less than ten seconds per visit.

Using the preceding patient experience as a guide, here are the basic steps toward creating a memorable patient experience.

• Start with your telephones. Most phones are answered in a rush, which sends the wrong initial signal to your patient. Slow down, the difference between speaking your phone greeting rapidly and speaking it calmly is about 1.5 seconds. The difference in patient perception is timeless.
• Acknowledge your patient. At check-in, look the patient in the eye and welcome her to your facility. Ask about the weather, whether the office was easy to find, or about any plans for the weekend.
• Describe the visit step-by-step. Everyone who comes in contact with your patient should tell her who they are, what they do and how long it will take.
• Respect their time. If you are running more than 15 minutes late, tell your patients at check-in. If the backup starts while they are waiting, go into the waiting room and tell each patient personally what happened. Even better, phone the patients who have not yet arrived and tell them of the delay.
• Finish strong. At discharge, tell your patient what happens next, whether it is the need for another appointment or how long it will be before test results are back. Don't wait for her to ask you. Make sure that the last person seeing the patient says, "Thank you for coming in today."

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

How can medical marketing tastefully market without hurting reputation?

The answer: It's all in how you do it.

It is no secret that many doctors and healthcare organizations remain "marketing-shy". Many doctors still feel uncomfortable because they are worried about coming across as "needy, cheesy or greedy."

If that sounds like you, we certainly understand your concern. After all, your most precious asset is your reputation, and you certainly wouldn't want to jeopardize it through distasteful or unethical marketing.

What's important to remember, however, is that the way you market your practice or business — and therefore the reputation you build — is completely up to you. Think of it this way:

Hong Kong Medical Marketing is an important channel for positive influence in shaping how others think of you. You're telling patients, prospective patients, colleagues and others what you do, and reminding them when, how and why to think of you and your organization. The message that's received depends entirely on the message that you send, so you want to control and direct this process.

Medical marketing—done professionally and using the right strategies and tactics — will produce professional results in measurable growth, and actually enhance your reputation in positive ways. (And, of course, the reverse would also be true.)

The starting point for marketing is like a blank canvas: people who don't know you are completely unaware of what you do and have no image of you at all. The professional marketing messages of your practice communicate your credible, impressive, ethical and highly professional image and reputation.

Medical marketing is a positive tool to inform and influence people toward a better quality of health and life.

Unfortunately, like most tools, marketing can deliver a disastrous outcome if you don't know what you are doing or understand how to use it properly and effectively. So, you'll want to do proper homework and then seek out expert guidance prior to embarking upon a new marketing program.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

What kinds of problems can medical marketing help us solve?

The answer: Plenty...let's list just a few. The bottom-line objective in healthcare marketing is usually—but not exclusively—to grow the practice. Often this means attracting more patients, but a well-rounded marketing plan will achieve much more for the provider. Effective and ethical marketing opens the door to benefits for providers to: Attract cases that the doctors either enjoy or have special expertise for; Protect and grow share of voice (SOV) of patients; Build the professional reputation of the provider with the community and peers. These high-level objectives also translate into answers for challenges and opportunities such as: Attracting better paying or more profitable cases; Reaching "ideal patents," directly and cost-effectively; Changing the mix of patients or types of cases; Winning more professional referrals; Supporting a new location, provider or technology (or all of these); Transitioning to a "all-referral" practice; Standing out from the crowd in positive ways; Answering competitive challenges; Finding more personal time and greater professional enjoyment; and Tastefully building and extending your reputation.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Think about Twitter as a place to build relationships - Adapted from best practice of “twitter”

Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships. Put into practice, that means you could do things like:

Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.

Listen regularly for comments about your medical products—and be prepared to address concerns, offer customer service or thank people for praise.

Tip: In addition to keeping an eye on your @messages, you can use our Saved Searches feature to easily track mentions of your medical services, etc. From your Twitter home page, simply run a search, and then at the top of your results page, click “Save this search.” A link with your search term will appear on the right side of your page, and whenever you click it, you’ll get real-time results for that query. To delete a search, just head to the top of your results and click “Remove this search.”

Use a casual, friendly tone in your messages.

While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you.

Post links to articles and sites you think folks would find interesting—even if they’re not your sites or about your company.

Make sure your tweets provide some real value. You know better than we do what is valuable, but here are few examples to spark ideas:

• Offer Twitter exclusive coupons or deals
• Take people behind the scenes of your company
• Post pictures from your offices, stores, warehouses, etc.
• Share sneak peeks of projects or events in development

Don’t spam people. Twitter’s following model means that you have to respect the interests and desires of other people here or they’ll unfollow you.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

What’s Xoopit? A new tools in yahoo that you can view photos in yahoo mail by only single-click

 
Xoopit, has been acquired by Yahoo! for $20 million. Xoopit has emerged as a leader in mail applications, indexing, and content discovery – and is known for bringing the Social Web to the inbox. It finds the pictures, videos, and files buried in webmail’s gigabytes of free storage, and allows users to share, comment, and post them to their contacts on other social networks and blogs.
Yahoo! will be integrating both Xoopit’s photo sharing applications and content indexing and discovery technology into Yahoo! Mail and other services over the coming months.
“Congratulations to the Xoopit team,” said Brian Solis, principal of FutureWorks. “The inbox has essentially been the largest untapped social network in the world. Xoopit socializes email, placing less emphasis on the social graph, and more emphasis on helping people manage their relationships and the content that is important to them.”
“Considering Yahoo! Mail is one of the largest repositories of photos on the Web, it will be exciting to watch the synergy between these two companies,” Solis continued.

For more details, please visit http://www.myphotos.yahoo.com/yahoovideo

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk