Here's how to produce amazing results from tiny territory and precision creative

 

Postcards: The essentials are bold, brief and compelling.

Here's how to produce amazing results from tiny territory and precision creative.

Postcards–the unpretentious little urchins of the direct mail game–can be a heavy hitter in your marketing mix. But for as unassuming as a postcard may appear, there are a lot of significant rules to this game that can make the difference between bust and bonanza.

On the plus-side, postcards are generally affordable despite recent postage rate changes. There is no envelope to mask your message, and friendly, attention-getting cards get through the mailbox clutter. Done right, postcards can produce a healthy Return-on-Investment as well as boost and extend the effectiveness of your overall strategy. And that idea brings us to the first of 9 tips in the checklist.

1. Postcards do not stand alone. But they can be one strong tactic when properly fit into a broader plan. Don't count on a big splash from a one-time drop of a few postcards (and then conclude "they didn't work.") So... 2. Think quantity. In building a practice marketing plan for a client, we often recommend mailings at a minimum of 5,000 pieces for the first of several weeks. 3. Think frequency. Repetition (in just the right measure) works. We would typically build a marketing plan that begins with a postcard "drop" in the first week, followed by additional drops of a similar size every other week over 4 to 6 weeks. 4. Take a breath, if needed. These numbers can sound a little astronomical to the uninitiated. But we know from experience-hundreds of clients, millions of pieces of direct mail and many years-this is simply what's needed to be successful. Conversely, if you were thinking a lot smaller numbers, there is little need to read further. Stop now and avoid the disappointment...or call us and we'll explain. 5. Think multi-dimensionally. Postcards are not universal in size, shape, weight...and ultimately postage cost. But, as a starting point, there are specific postal requirements (including penalties) that establish the territorial rules. Regulations and rates changed recently, and you can expect to pay a premium if you try to play out-of-bounds. Knowledgeable and professional creative help knows how to design to the right size for maximum effectiveness without paying a premium.

Postcards provide limited real estate to accomplish a lot of tasks. Subtract some space on the card for the correct address allowance, barcode and return address, and the remaining breathing room for your message is tight. Plus the typical reading time can be just this side of a few nanoseconds.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

It's got to be a system / Build relationships

Each time we roll up our sleeves and work with a group of doctors at one of our 2-day marketing meetings, the professional referral marketing strategies and tactics session is one of the most interesting, lively, popular and productive segments. It hits home with a lot of healthcare practices and businesses. 

Our usual "rapid fire" pace kicks up a notch or two when we talk candidly about the interaction–the good, the bad and the otherwise–between and among professional organizations. Marketing to practices that refer or could refer to your practice is of critical concern, especially the specialist who depends on the generalist for referrals. 

With years of experience working with practitioners and staff of all shapes, sizes, locations and temperament, we share a ton of candid and highly effective strategies about what to do and what not to do. But we don't have enough space here to tell all those secrets, so let's look at the foundation of a really good professional referral system–including the fatal mistakes we've seen. 

It's got to be a system. Assuring a regular flow of referrals from other healthcare businesses requires a regular, systematic-even scheduled-amount of time and attention. Success and continuing results come from a habitual process, not a loose collection of occasional and independent tactics.

Build relationships. Professional referrals are based squarely on sound relationships. Doctors and their staff refer to people they like, trust, feel are competent and believe are successful. As we all know, personal relationships require time and attention to maintain and grow. So...take care of the people who take care of you. That rule is a two-way street. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Social Media Marketing – new web marketing strategy for medical practice

Social media becomes prominent in these days, and it definitely plays an important role in your healthcare marketing mix. Enhance exposures in different social media can help get traffic to your practice website.

Social media marketing can effectively and efficiently establishing brand visibility and also attracting and cultivating an active and growing community based on knowledge and information. Our social media marketing is not focused on short-term bursts or gimmicks. We assess your needs and determine the best strategic and tactical initiatives that are designed to establish, promote, and extend your brand across the social Web while cultivating communities in each respective social network.

Online social media can be classified as follows.

1.      Discussion sites – general and topic specific message boards.

2.      Content sharing sites – Sites that enable users to share what they’ve created with each others, like Flickr, delicious, dig

3.      Social networking sites - Site specifically to facilitate connections between people, like Facebook.

4.      Review Site – Most often seen as stand-alone sites, like review33.com.

What Can Medical Marketing Do For You?

-          Social Media Strategy and Campaigns

-          Content Development, Production, and Distribution

-          Social Media Measurement and Reporting (ROI)

-          Social Media Optimization

-          Web Video Production, Distribution, and Promotion

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Allergist Marketing: Causes of Serious Allergic Reactions

Kissing, wearing cosmetics and jewelry, tattoos and piercings, and even your cell phone could bring on serious allergic reactions. And allergists are learning how to look for and treat reactions to “Life’s Pleasures.”

The pursuit of beauty has an allergy risk for many, and physicians should provide patients with a list of products to substitute for allergy-causing cosmetics

Cosmetic allergies represent 21.8 percent of patients in US who are referred for patch testing, this is anything you rub, pour, sprinkle or spray on your body for cleansing, beautifying and promoting attractiveness and you cannot convince a female to avoid cosmetics. You need to offer substitutes and alternatives.

Other “pleasures” may be risky, and some at a younger age. When patients react to jewelry, the typical culprits are nickel and gold. Because girls are getting piercings at younger ages and young people are opting for multiple body piercings, early sensitization is on the rise.

People with nickel allergies can experience a reaction to cell phones. Although it’s not clear how many individuals may have had this reaction to cell phones, nickel allergy afflicts about three percent of men and nearly 20 percent of women nationwide.

Kissing can trigger a reaction in individuals with food and medicine allergy when the allergen is present in saliva. An alternative is for the non-allergic partner to brush their teeth, use mouth rinse, and avoid the offending food for 16-24 hours before kissing.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Which patient do you trying To Reach?

Do you know exactly who you're trying to reach? Do you know why you're trying to reach them? Most people don't.
Many marketing projects try to target everyone. That's a bad idea and it’s what we called spaghetti marketing.
You need to focus your marketing efforts on a specific group of people at the expense of others. The concentration of effort on the few yields results and mostly they are the founders of your community. They need extra time and attention. You need to build up positive relationships with this small group first.
To do this you need to know exactly who you're trying to reach.

• Are they male/female? 
• How old are they? 
• Where do they live? 
• What do they do? 
• What do they have in common?
• Why are they interested in the health topic? 
• Who are they trying to impress? 
• Who impresses them? 
• What are their biggest hinders?
• What are their biggest hopes?
• What web tools do they use most every day?
• What web tools do they not use ever?

From this you should be able to build a list of real people who you want to participate in your community. If you randomly build a list of people, you're doing it wrong. If you can't build a list from the answers above, you've done it wrong. 

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

The Future of Mobile Marketing For Medical Practices

A few months ago, I went to see Jay Chow concert in Taiwan.  When I bought our tickets, I could also purchase and download their latest album, which I did. I also signed up for text alerts to get up-to-date information on new albums and upcoming concerts.  I had a moment of surprise when I checked my phone recently after receiving a text to see that I had a message from Jay Chow.  It was a marketing announcement of their next world tour beginning soon.  I started thinking about the application of Mobile Marketing for my business and for the doctors. Cell phones are everywhere today. Only physicians seem to keep beepers anymore and they are trading them in for smart phones.  They are less of a burden and more of a tool; a way to keep in touch and express oneself.  The future of mobile marketing looks to be bright. Very bright.

Now, more than ever before, people are connected with their network wherever they are. We send and receive messages as a regular part of our day.  Savvy marketers have latched onto the wave and are now communicating with consumers via texts and making sure that their websites are mobile browser friendly.  This is a trend that successful physicians are adapting as part of their marketing plan.  Bon Jovi is texting out upcoming events and so can you.  Are you buying new equipment, offering new medical services?  When patients fill out their new patient intake form, add a box to check to sign-up for texts by providing their cell number. 

Medical professionals can follow this example and set-up a Mobile Marketing plan specifically tailored to their specialty, their practice, and meeting their patients’ needs by providing information via their preferred method of communication.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk