Video marketing in Asia

Videos provide another big opportunity for search acquisition like youtube and Tudou in Asia. Not only do videos often appear in blended search results, but youtube is now the second largest search engine. You can now submit product videos to google product search as well, so clearly video opportunity continues to increase.

The increasing number of videos and images in search results draw the searcher’s attention away from the paid search column.

Let your potential customers tell you what they are looking for. This way, you won’t interrupt your potential audience from the task they’re focusing on in order to get their attention. Instead, what you have to offer is crucial to their current task.

Organic search should have a clear place in your brand awareness strategy. Visibility for your brand name, domain name, and primary tagline in organic searches should be a key requirement for any web site initiatives or advertising campaign.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Some statistics related to web marketing in Asia(continue)

Upto 45% of daily actions are done by habit, without conscious thought. We don’t initially read the text on the page; we look for matches in the shape of the characters in the query.

Rather than people evaluate all results on the page at once, we first evaluate a single 3-4 items in chunk and move to the next if we don’t find a match. 50% of time, searchers click on results in the first chunk. This is one reason why a number one ranking is less important than people think. If you rank top 3-4 results and have the most compelling title and descriptions, you may win the click over the sites ranking above you.

60% of searchers rely primarily on the title of the result when evaluating whether the click. Searchers don’t even evaluate the entire title – they look primarily at the left half of it. The description displayed under the title and the URL also factor into what a searcher click on. Search engines bold words in all three places that match the query, which can draw a searcher’s attention.

55% of business to business buyers said they would navigate to a site they already knew through search. You can see this trend in the top search terms, nearly all are branded. IF a brand the searcher hadn’t previously considered shows up in results, it is added to a consideration and a brand not listed may be dropped from a consideration set.

When searchers were asked if they remembered seeing brands in the search results, fewer than 30% did if the brand was only in a paid search ad, but nearly 60% did when the bran appeared on top of both paid and organic. Only appear in organic can definitely causes more brand lift.

Seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field. …

Views of online video opportunity continue to increase 41% from august 2008 to august 2009.

62 % of searchers click a result on the first page of results and 90% click within the first 3 pages. Data shows that the first page rankings are even more important, as 90% of clicks within that data set were on the first page of results.  

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Some statistics related to web marketing in Asia

 

88% of online search dollars are spent on paid search results, even though 85% of searchers click on organic results.

Many marketers spend money on online advertising, particularly paid search, but none of them started to take advantage of the 85% of clicks that organic search produces.

63% of search related purchases occur offline and for some categories, this number is higher.

In a webvisible / Nielson study, 82% of respondents said that they’ve used the internet to find the local business. 80% say they’ve researched a product / service online before buying it locally.

Only 44% of small business even have a web site and your website need to be visible in search engines whether you sell online or not.

Hitwise reported that paid search engine traffic to websites was down to 26%, yet organic search traffic was up.

iCrossing study found that when a brand appears in both the organic and paid results, the searcher clicked on that brand 92% of the time compared to 60% of clicks when appear in one location only.

Advertising death spiral – consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder.

Study focused on differences in how men and women search found that “on average, men make decisions quicker, spend less time on sites, are more likely to have pre-established “favored” vendor sites that they use in the search process and show less resistance to sponsored listings. Women tended to be more deliberate in reading search results, spend more time with their searches and spend more time on sites before making decisions. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www. medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www. asia-web-marketing.com as well.