What is unethnical web-marketing and its Penalty

If sites are manipulating those results and making them less relevant and useful to searchers, the search engine have methods of pinpointing that and adjusting it.

You can simply interpreted as an unethnical techniques forced search engines to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you or your web marketing companies to use this, you will put your web business at sever risk. Let me give you an example, in early 2006, BMW Germany was penalized by google for illegal usage of keywords and doorways in its corporate web site. The result is the website was completely removed from the result list of google for about 230 days.

Don’t hiring the following company claimed they know “SEO”

1.      Firms that promise specific rankings.

2.      Firms that provide rankings report as a main deliverable.

3.      Firms that don’t disclose to you what actions they are taking on your behalf and what changes they are making to your site.

Firms that don’t disclose their methods for link building or that perform link building by buying links or via link exchange campaigns.

 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Some statistics related to web marketing in Asia

 

88% of online search dollars are spent on paid search results, even though 85% of searchers click on organic results.

Many marketers spend money on online advertising, particularly paid search, but none of them started to take advantage of the 85% of clicks that organic search produces.

63% of search related purchases occur offline and for some categories, this number is higher.

In a webvisible / Nielson study, 82% of respondents said that they’ve used the internet to find the local business. 80% say they’ve researched a product / service online before buying it locally.

Only 44% of small business even have a web site and your website need to be visible in search engines whether you sell online or not.

Hitwise reported that paid search engine traffic to websites was down to 26%, yet organic search traffic was up.

iCrossing study found that when a brand appears in both the organic and paid results, the searcher clicked on that brand 92% of the time compared to 60% of clicks when appear in one location only.

Advertising death spiral – consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder.

Study focused on differences in how men and women search found that “on average, men make decisions quicker, spend less time on sites, are more likely to have pre-established “favored” vendor sites that they use in the search process and show less resistance to sponsored listings. Women tended to be more deliberate in reading search results, spend more time with their searches and spend more time on sites before making decisions. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www. medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www. asia-web-marketing.com as well.

Reduce your tax payment and Spend on marketing in 2011

Gain significant tax benefits by investing in important marketing before the end of the year

If you’ve remained profitable this year, you’re most likely going to have a tax liability early next year. One way to reduce your practice’s income taxes is to invest in any marketing tools your practice will need before the end of the year. ALL marketing expenditures are 100% tax deductable.

If your practice will need any marketing tools (or staff training) next year to implement an effective marketing plan and take your practice to the next level, you should consider investing in those tools now, before the end of the year. Doing so will allow you to deduct those expenses in the current year and reduce your tax liability.

Here is a checklist of important marketing efforts you should consider investing in before the end of the year:

• Staff training – front desk training to handle inbound calls, training staff to cross-market ancillary services & ask for referrals, and Practice Rep training to build your referral base. Take the opportunity to prepare your staff so they’re ready in 2011 to help you take your practice to the next level
• Web site updates and search engine optimization – if your web site needs updating or needs more exposure through effective search engine optimization.
• Marketing collaterals – if your brochures don’t reflect the professional image you need to build your brand or you need additional tools to market individual service lines or products
• On-hold message – develop a recorded message for callers to listen to when placed on hold. Studies show that callers will stay on hold longer and be less likely to abandon the call with a professionally recorded on-hold message
• eVideos – A short 60 second video on your web site will not only provide visitors with a visual of your practice and you, it will also help you search engine optimization due to the impact YouTube has on Google search result.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk