Gain significant tax benefits by investing in important marketing before the end of the year
If you’ve remained profitable this year, you’re most likely going to have a tax liability early next year. One way to reduce your practice’s income taxes is to invest in any marketing tools your practice will need before the end of the year. ALL marketing expenditures are 100% tax deductable.
If your practice will need any marketing tools (or staff training) next year to implement an effective marketing plan and take your practice to the next level, you should consider investing in those tools now, before the end of the year. Doing so will allow you to deduct those expenses in the current year and reduce your tax liability.
Here is a checklist of important marketing efforts you should consider investing in before the end of the year:
- Staff training – front desk training to handle inbound calls, training staff to cross-market ancillary services & ask for referrals, and Practice Rep training to build your referral base. Take the opportunity to prepare your staff so they’re ready in 2011 to help you take your practice to the next level
- Web site updates and search engine optimization – if your web site needs updating or needs more exposure through effective search engine optimization.
- Marketing collaterals – if your brochures don’t reflect the professional image you need to build your brand or you need additional tools to market individual service lines or products
- On-hold message – develop a recorded message for callers to listen to when placed on hold. Studies show that callers will stay on hold longer and be less likely to abandon the call with a professionally recorded on-hold message
- eVideos – A short 60 second video on your web site will not only provide visitors with a visual of your practice and you, it will also help you search engine optimization due to the impact YouTube has on Google search result.
