How can I use a blog to promote my practice?

There are over 200 million blogs currently online and more being started every second! Your patients are most likely interacting with a blog on a daily basis, whether they know it or not.  Many websites integrate a blog into their site so that content can consistently be updated.  First, your medical practice website could benefit from consistent and keyword rich updates because fresh content is a key component of the Google algorithm in determining web site placement on searches.  The blog section of your website could simply be called “blog” or something more specific such as “From Dr. Smith’s desk” or “Medical updates.”   Whatever the name, the content you use in your blog and add to your healthcare website will need to be comprised of timely topics of interest to your current patients, potential patients, and referral sources. 

Interested in learning more about blogging and social media in healthcare?  Please call Robbie Ho at 852-25801058 for free enquires.

www.medicalmarketing.com.hk

Article Marketing

Article marketing is an important tactic for the small business owner. It has been overlooked because people feel that it takes too much time to write articles about their business and new products, and it’s hard to see an imme-diate return.

However, article marketing is very important-it’s a marketing tactic with real tangible benefits. It can get the right traffic to your site-buyers! It’s a powerful lead generation tactic that attracts people interested in your topic. Get them to your website and you have a chance to develop a cus-tomer. Distribution of your articles by an article submission company is important to get them out and picked up by people who need content for newsletters, blogs, and article sites (more about that below).

www.medicalmarketing.com.hk