The other creative considerations

So, in addition to size, here are some of the other creative considerations...

6. Think single-focus offer. Nail this one down tight. Postcards are offer-driven, meaning that it is the precise, strong offer that needs to be communicated instantly. There is no time or space for long or detailed text in this media. Start and end with the main point–a clear and compelling offer. You need to grab attention and communicate a single-focus message in just a few words. 7. Think benefit. Within the confined space, connect the offer/message to a benefit of importance to the reader. The offer is the "why they should act now," but the bigger-picture benefit is "what's in it for them." Maintain focus, but there may be more than one benefit. 8. Think bold graphics. The visual elements of a postcard (color, picture, symbol) need to be strong to help get attention and be directly supportive of the message. Anything weak is not seen, and an unrelated graphic is meaningless, confusing or distracting. 9. Think call to immediate action. A well-composed creative message inspires response, so the means of response–your phone number, for example-needs to be obvious. (You would be surprised at how often we find that the phone number is not obvious and sometimes missing.) And having a clear deadline, expiration date, limited quantity or consequence of inaction that is connected to the offer communicates immediacy and increases response.

These considerations are part of the formula for success and, frankly, it's a tough creative challenge to manage all these tasks with few words and small size. You can call us to discuss how postcards may have a well-considered place in your marketing program.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

 

We'll create a winning brochure that you'll be proud of - affordably

So, what if you only get to interact with 5% of the total traffic to your site? How many of the other 95% of visitors could turn into leads and eventually sales? The rate at which you can convert your traffic into leads, will determine ultimately what revenue you can generate from your site.

So, how to do capture information from prospects who are just browsing? Simple really, but very few websites offer this kind of option:

Anything that is of value to your prospective clients, but does not necessarily have to cost you much money is a good way of capturing further leads from your prospects.

In summary, you need to recognize that a prospect’s first visit is generally not going to result in a sale for you, but that you should still take the opportunity to capture the prospect’s information. All you need to do is incorporate a brief lead capture form upon your site and offer something of value to your prospects.

Clinic Brochures

Don't make the mistake of settling for a generic "fill-in-your-name-here" brochure.

Instead, get a custom-designed brochure that promotes your hospital, healthcare business or practice. A brochure that will actually attract new patients, impress referring doctors, build your reputation and brand, sell additional services and generate patient referrals.

We'll create a winning brochure that you'll be proud of - affordably.

First, we'll put together a team of seasoned professionals to create your brochure - including a marketer, a writer, a designer and an account manager. Your team will interview you on the phone or at your office (your choice). Then, they'll work with you to craft a compelling message that tastefully and effectively answers the question, "Why you?" Your new "positioning" will be the guiding theme of your brochure, and probably all of your subsequent marketing efforts.

Then over several weeks, we'll create and refine your brochure to make sure it is absolutely perfect for you. It will not only be something you are proud of, but it will also be based upon scientific marketing principles that work.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Some statistics related to web marketing in Asia(continue)

Upto 45% of daily actions are done by habit, without conscious thought. We don’t initially read the text on the page; we look for matches in the shape of the characters in the query.

Rather than people evaluate all results on the page at once, we first evaluate a single 3-4 items in chunk and move to the next if we don’t find a match. 50% of time, searchers click on results in the first chunk. This is one reason why a number one ranking is less important than people think. If you rank top 3-4 results and have the most compelling title and descriptions, you may win the click over the sites ranking above you.

60% of searchers rely primarily on the title of the result when evaluating whether the click. Searchers don’t even evaluate the entire title – they look primarily at the left half of it. The description displayed under the title and the URL also factor into what a searcher click on. Search engines bold words in all three places that match the query, which can draw a searcher’s attention.

55% of business to business buyers said they would navigate to a site they already knew through search. You can see this trend in the top search terms, nearly all are branded. IF a brand the searcher hadn’t previously considered shows up in results, it is added to a consideration and a brand not listed may be dropped from a consideration set.

When searchers were asked if they remembered seeing brands in the search results, fewer than 30% did if the brand was only in a paid search ad, but nearly 60% did when the bran appeared on top of both paid and organic. Only appear in organic can definitely causes more brand lift.

Seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field. …

Views of online video opportunity continue to increase 41% from august 2008 to august 2009.

62 % of searchers click a result on the first page of results and 90% click within the first 3 pages. Data shows that the first page rankings are even more important, as 90% of clicks within that data set were on the first page of results.  

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Web Marketing in medical practice – Importance of searching keywords (query)

Select the right search keywords are the step one of web marketing, meaning, if you do it wrongly or inappropriately, the consecutive steps cannot effectively drive the expected business outcomes. Such analysis required a experienced professional marketer to run it.

Classifications of the searching keyword

i)                    Navigational - searcher is looking for something specific, eg. Facebook.com;

ii)                  Commercial - searcher are likely purchase-related, eg. Web marketing company in Asia;

iii)                Informational/ Prepurchase. Searcher tends to search query be more generic and non-commercial. Searcher is doing research with a high likelihood of a later eg. Which web marketing company is professional in Asia?

Searching behavior

Searchers often refinements when initial search doesn’t provide satisfactory results.

For example, if someone does a search on “osteoporosis” and gets a set of results but not the correct one, the searcher might notice that the results that appear have geographically information and add that to the query and refine to “osteoporosis Hong Kong”. 

A recent study showed that the searches were successfully only 70% of the time and the rest of the time searchers had to “re-search to find the relevant results”.

What Can Medical Marketing Do For You?

-          Professional searching keywords strategy consultancy

-          Searching keyword analysis tools

-          Competitive intelligence analysis

-          Quantitative online market research

-          Customer focus group

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Reduce your tax payment and Spend on marketing in 2011

Gain significant tax benefits by investing in important marketing before the end of the year

If you’ve remained profitable this year, you’re most likely going to have a tax liability early next year. One way to reduce your practice’s income taxes is to invest in any marketing tools your practice will need before the end of the year. ALL marketing expenditures are 100% tax deductable.

If your practice will need any marketing tools (or staff training) next year to implement an effective marketing plan and take your practice to the next level, you should consider investing in those tools now, before the end of the year. Doing so will allow you to deduct those expenses in the current year and reduce your tax liability.

Here is a checklist of important marketing efforts you should consider investing in before the end of the year:

• Staff training – front desk training to handle inbound calls, training staff to cross-market ancillary services & ask for referrals, and Practice Rep training to build your referral base. Take the opportunity to prepare your staff so they’re ready in 2011 to help you take your practice to the next level
• Web site updates and search engine optimization – if your web site needs updating or needs more exposure through effective search engine optimization.
• Marketing collaterals – if your brochures don’t reflect the professional image you need to build your brand or you need additional tools to market individual service lines or products
• On-hold message – develop a recorded message for callers to listen to when placed on hold. Studies show that callers will stay on hold longer and be less likely to abandon the call with a professionally recorded on-hold message
• eVideos – A short 60 second video on your web site will not only provide visitors with a visual of your practice and you, it will also help you search engine optimization due to the impact YouTube has on Google search result.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk