Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. While many businesses are attempting to connect with their potential customers through paid search, the opportunity to reach these customers through organic search = the results that are algorithmically generated rather than paid for – remains largely untapped. In fact, 88% of online search dollars spent on paid results, even though 85% of searchers click on organic results. Search is a fairly unique opportunity to connect with your potential customers
