Do you know exactly who you're trying to reach? Do you know why you're trying to reach them? Most people don't.
Many marketing projects try to target everyone. That's a bad idea and it’s what we called spaghetti marketing.
You need to focus your marketing efforts on a specific group of people at the expense of others. The concentration of effort on the few yields results and mostly they are the founders of your community. They need extra time and attention. You need to build up positive relationships with this small group first.
To do this you need to know exactly who you're trying to reach.
- Are they male/female?
- How old are they?
- Where do they live?
- What do they do?
- What do they have in common?
- Why are they interested in the health topic?
- Who are they trying to impress?
- Who impresses them?
- What are their biggest hinders?
- What are their biggest hopes?
- What web tools do they use most every day?
- What web tools do they not use ever?
