A blog benefits you in ways your website can’t

 1)     It’s interactive--readers can comment and you can establish a dialogue with your customers. That means it’s two-way conversation, which is critical in today’s market.

2)     It’s immediate--content is published instantly and search engines find it quickly.

3)     Its inherent structure allows you to archive content for interested read-ers to search.

4)     You have increased exposure to search engines, which love the constantly changing content.

5)     You don’t have to be a “techie” to create a blog. The tools are readily available.

6)     You can comment on other people’s blogs and get more exposure for your brand, sending more traffic back to your site.

Seven Business Benefits of a Blog

1. It reinforces the idea that you are an expert in your field.
2. It helps pull a community of like-minded people together.
3. You get useful feedback from people who have bought or might buy your product.
4. It increases the likelihood that the media can find you and write about your products. ZDNet Research reports that 67 percent of journalists use blogs as sources and that 35 percent have their own blogs.
5. It helps develop the brand story so that people can tell others about you and generate further leads.
6. The content is always fresh, so your business demonstrates that you are active and responsive.
7. It generates traffic to your website and any other links you include on your blog.

Contact: Robbie Ho , http://www.medicalmarketing.com.hk/