1) It’s interactive--readers can comment and you can establish a dialogue with your customers. That means it’s two-way conversation, which is critical in today’s market.
2) It’s immediate--content is published instantly and search engines find it quickly.
3) Its inherent structure allows you to archive content for interested read-ers to search.
4) You have increased exposure to search engines, which love the constantly changing content.
5) You don’t have to be a “techie” to create a blog. The tools are readily available.
6) You can comment on other people’s blogs and get more exposure for your brand, sending more traffic back to your site.
