Five tips for selecting keywords:
1. Don’t pick broad generic words that cost a lot and yield no tangible results. You’ll never come up on the first page of search results if you use the word “shopping” for example. There are 860 million citations ahead of you.
2. Use niche phrases whenever possible. At the time of this writing, three- and four-word phrases work very well for targeted traffic.
3. Stay current with word and phrase changes in your industry or niche and update your list.
4. Use every tense of your words by adding the suffixes –ed, -s, and -ing.
5. Make sure to use your keywords phrases on your website, in a sentence end-ing in a period. Just listing words on a page doesn’t work.
