How many search engines in the world?

There are 4,200 dedicated and real search engines listed online. At the present time, there are only six major plasyers: Google, yahoo!, AOL, Alexa, MSN Search and ask. Com. They are leading in the market (and traffic) of search engine business, and search engine companies are businesses.

The majority of the search engines acound the world are powered by those major search engine, eg. AOL and Bloomberg.com also display google results.

Trend of web marketing

 

Today, big and mid-size corporations reallocate huge advertising budgets from traditional promotional activities to internet marketing options. To understand why, take a look of the following list:

•  Captive market – the people who are using search engines are definitely looking for something. Unlike facebook, people who open an internet browser or search engine are going to engage in a hunt that will brig a result as a part of a motivational activity; they do not visit the search engines necessarily to have fun, to relax…
• Attracted buyers – this market has a high chance to purchase and a receptive to engage in a transaction.
• Interested market – The user’s curiosity about the product or service has been established.
• Traceable market – the audience and its activity on each web site can be detailed and identified in order to be analyzed form a marketing perspective
• Interactivity factor – Cross selling and promotional outcomes as a result of users’ interactivity with your interface.

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