Today, big and mid-size corporations reallocate huge advertising budgets from traditional promotional activities to internet marketing options. To understand why, take a look of the following list:
- Captive market – the people who are using search engines are definitely looking for something. Unlike facebook, people who open an internet browser or search engine are going to engage in a hunt that will brig a result as a part of a motivational activity; they do not visit the search engines necessarily to have fun, to relax…
- Attracted buyers – this market has a high chance to purchase and a receptive to engage in a transaction.
- Interested market – The user’s curiosity about the product or service has been established.
- Traceable market – the audience and its activity on each web site can be detailed and identified in order to be analyzed form a marketing perspective
- Interactivity factor – Cross selling and promotional outcomes as a result of users’ interactivity with your interface.
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