Synchronize the Marketing, advertising and public relationships with web marketing

1.      Customers are also searchers. For any advertising campaign you undertake, ensure organic search is part of the planning process. What taglines and products are your promoting? What might your advertising efforts cause your audience to search for? Do you have pages on your website devoted to those things and can search engine access them?  

2.      Searchers are your customers. The people you are trying to attrack through search are the same people you are trying to attract through e-mail campaigns, other online and offline advertising campaigns, press release and other channels.

3.      Be wary of all Flash sites and micro sites. You can build website with this technique when you have sustainable investment on offline marketing campaign. If not, better to build a searchable website.

4.      Understand online reputation management. Ensuring your site is easily visible can help minimize negative results about your brand.

Links are valuable. Any online marketing, publicrelations or social media effort generally includes link back to the site. These links can be a valuable acquisition channel.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

What is unethnical web-marketing and its Penalty

If sites are manipulating those results and making them less relevant and useful to searchers, the search engine have methods of pinpointing that and adjusting it.

You can simply interpreted as an unethnical techniques forced search engines to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you or your web marketing companies to use this, you will put your web business at sever risk. Let me give you an example, in early 2006, BMW Germany was penalized by google for illegal usage of keywords and doorways in its corporate web site. The result is the website was completely removed from the result list of google for about 230 days.

Don’t hiring the following company claimed they know “SEO”

1.      Firms that promise specific rankings.

2.      Firms that provide rankings report as a main deliverable.

3.      Firms that don’t disclose to you what actions they are taking on your behalf and what changes they are making to your site.

Firms that don’t disclose their methods for link building or that perform link building by buying links or via link exchange campaigns.

 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Search Engine results - Organic search vs paid search

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. While many businesses are attempting to connect with their potential customers through paid search, the opportunity to reach these customers through organic search = the results that are algorithmically generated rather than paid for – remains largely untapped. In fact, 88% of online search dollars spent on paid results, even though 85% of searchers click on organic results. Search is a fairly unique opportunity to connect with your potential customers

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Updating your Website for Fun and Profit

Keeping your healthcare website content fresh pays-back in marketing dividends

Healthcare marketing websites for organizations and practices of all types need to be maintained with regular changes for maximum effectiveness. It's a web-savvy rule that applies across the board for hospitals, manufacturers, physicians and surgeons, dentists, pharmaceuticals...virtually everyone. Here are the four main benefits that flow to your bottom line, usually with little effort in keeping content fresh and your website in top performing condition.

A website is definitely not a "set-and-forget" marketing tool. We didn't ask specifically about updating, but it's rare that people think about refreshing their online content after the initial launch—nd that's nearly as counterproductive as not having a website at all.

Benign neglect really hurts. Regular website maintenance protects your initial web investment, fuels your return, keeps your marketing message fresh and timely, and is an SEO visibility plus.

When was the last time you made content changes? Do you have a regular update routine? If you can't recall, or your site hasn't changed in the past few months (maybe ever), here are four top reasons to do it now.

• Regular updates help win and maintain high visibility with search engines. When people in need are searching online for healthcare help, you want them to find your site among the top results. Sites that change regularly get more notice by search engines (think Google), and do better in the ranking system. Over 80% of visitors come through search, so search engine visibility is the gateway to attracting new visitors.
• You stay relevant to current and prospective patients. It's not difficult to maintain a fresh, connected and relevant face to your target audience. It lets site visitors know that you are tuned-in to their needs and that you have effective answers for them. Conversely, static content leaves the impression that there's nothing fresh or valuable for the people who you want to reach and serve.
• Being quick to shift gears as needed is critical to success. As with any marketing tool, make changes according to how well your website is performing in the marketplace. Measure what's working and adjust for maximum return on investment.
• It's easy, inexpensive and profitable to keep your site fresh. Updating online content does not take a lot of effort and is highly beneficial. And if your chose the right vendor, it's not expensive. For the websites we create for our clients, we provide an hour per month at no extra charge just to assure that the site keeps producing.

Do-it-yourself? Maybe, maybe not: But get it done.

There are two cost-effective models for updating your website: Do-it-yourself or all inclusive packages.

With the do-it-yourself option, you typically pick a generic template, and make all your own updates via an online interface. If you have a fair amount of time and are a serious do-it-yourselfer, this may be a tempting way to go.

On the other hand, we find that busy healthcare practices, hospitals, organizations rarely update their site as much as they would like. "Busy" is the usual stumbling block and there's never quite enough time, writing talent is a rare gift, and there are always more urgent business matters at hand.

The second option is to use a vendor who can make ongoing changes for you. That way, you can access professional talent who is skilled at both SEO and attracting patients (our firm offers this model). If you need our help, please call us today at 852-25801058

Either way, the primary goal is to get the job done. For an individual private practice, a group of physicians, a hospital or other healthcare organization, your website content could probably enjoy an update right now. As an added bonus, your competition is likely neglecting their website, so grab an advantage AND win additional business with a website update.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk