Upto 45% of daily actions are done by habit, without conscious thought. We don’t initially read the text on the page; we look for matches in the shape of the characters in the query.
Rather than people evaluate all results on the page at once, we first evaluate a single 3-4 items in chunk and move to the next if we don’t find a match. 50% of time, searchers click on results in the first chunk. This is one reason why a number one ranking is less important than people think. If you rank top 3-4 results and have the most compelling title and descriptions, you may win the click over the sites ranking above you.
60% of searchers rely primarily on the title of the result when evaluating whether the click. Searchers don’t even evaluate the entire title – they look primarily at the left half of it. The description displayed under the title and the URL also factor into what a searcher click on. Search engines bold words in all three places that match the query, which can draw a searcher’s attention.
55% of business to business buyers said they would navigate to a site they already knew through search. You can see this trend in the top search terms, nearly all are branded. IF a brand the searcher hadn’t previously considered shows up in results, it is added to a consideration and a brand not listed may be dropped from a consideration set.
When searchers were asked if they remembered seeing brands in the search results, fewer than 30% did if the brand was only in a paid search ad, but nearly 60% did when the bran appeared on top of both paid and organic. Only appear in organic can definitely causes more brand lift.
Seeing a company listed among the top results on a search engine makes me think that the company is a top one within its field. …
Views of online video opportunity continue to increase 41% from august 2008 to august 2009.
62 % of searchers click a result on the first page of results and 90% click within the first 3 pages. Data shows that the first page rankings are even more important, as 90% of clicks within that data set were on the first page of results.
For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.
www.medicalmarketing.com.hk
Hire us! Why? Because we have …
1. Solid experience in management of medical-related projects.
2. Ability to collaborate and work well medical professionals.
3. Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.
4. Good understanding of technical requirements of organic search
5. Good medical writing skills and HTML skills
6. Similar approach and philosophy about organic search as yours.
7. Familiarize with Google’s webmaster guidelines.
If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.
