There are over 200 million blogs currently online and more being started every second! Your patients are most likely interacting with a blog on a daily basis, whether they know it or not. Many websites integrate a blog into their site so that content can consistently be updated. First, your medical practice website could benefit from consistent and keyword rich updates because fresh content is a key component of the Google algorithm in determining web site placement on searches. The blog section of your website could simply be called “blog” or something more specific such as “From Dr. Smith’s desk” or “Medical updates.” Whatever the name, the content you use in your blog and add to your healthcare website will need to be comprised of timely topics of interest to your current patients, potential patients, and referral sources.
Interested in learning more about blogging and social media in healthcare? Please call Robbie Ho at 852-25801058 for free enquires.
