Article marketing is an important tactic for the small business owner. It has been overlooked because people feel that it takes too much time to write articles about their business and new products, and it’s hard to see an imme-diate return.
However, article marketing is very important-it’s a marketing tactic with real tangible benefits. It can get the right traffic to your site-buyers! It’s a powerful lead generation tactic that attracts people interested in your topic. Get them to your website and you have a chance to develop a cus-tomer. Distribution of your articles by an article submission company is important to get them out and picked up by people who need content for newsletters, blogs, and article sites (more about that below).
