88% of online search dollars are spent on paid search results, even though 85% of searchers click on organic results.
Many marketers spend money on online advertising, particularly paid search, but none of them started to take advantage of the 85% of clicks that organic search produces.
63% of search related purchases occur offline and for some categories, this number is higher.
In a webvisible / Nielson study, 82% of respondents said that they’ve used the internet to find the local business. 80% say they’ve researched a product / service online before buying it locally.
Only 44% of small business even have a web site and your website need to be visible in search engines whether you sell online or not.
Hitwise reported that paid search engine traffic to websites was down to 26%, yet organic search traffic was up.
iCrossing study found that when a brand appears in both the organic and paid results, the searcher clicked on that brand 92% of the time compared to 60% of clicks when appear in one location only.
Advertising death spiral – consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder.
Study focused on differences in how men and women search found that “on average, men make decisions quicker, spend less time on sites, are more likely to have pre-established “favored” vendor sites that they use in the search process and show less resistance to sponsored listings. Women tended to be more deliberate in reading search results, spend more time with their searches and spend more time on sites before making decisions.
For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.
www. medicalmarketing.com.hk
Hire us! Why? Because we have …
1. Solid experience in management of medical-related projects.
2. Ability to collaborate and work well medical professionals.
3. Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.
4. Good understanding of technical requirements of organic search
5. Good medical writing skills and HTML skills
6. Similar approach and philosophy about organic search as yours.
7. Familiarize with Google’s webmaster guidelines.
If you have interest on the web marketing in Asia, you are also recommended to visit www. asia-web-marketing.com as well.
