A few months ago, I went to see Jay Chow concert in Taiwan. When I bought our tickets, I could also purchase and download their latest album, which I did. I also signed up for text alerts to get up-to-date information on new albums and upcoming concerts. I had a moment of surprise when I checked my phone recently after receiving a text to see that I had a message from Jay Chow. It was a marketing announcement of their next world tour beginning soon. I started thinking about the application of Mobile Marketing for my business and for the doctors. Cell phones are everywhere today. Only physicians seem to keep beepers anymore and they are trading them in for smart phones. They are less of a burden and more of a tool; a way to keep in touch and express oneself. The future of mobile marketing looks to be bright. Very bright. Now, more than ever before, people are connected with their network wherever they are. We send and receive messages as a regular part of our day. Savvy marketers have latched onto the wave and are now communicating with consumers via texts and making sure that their websites are mobile browser friendly. This is a trend that successful physicians are adapting as part of their marketing plan. Bon Jovi is texting out upcoming events and so can you. Are you buying new equipment, offering new medical services? When patients fill out their new patient intake form, add a box to check to sign-up for texts by providing their cell number.
Medical professionals can follow this example and set-up a Mobile Marketing plan specifically tailored to their specialty, their practice, and meeting their patients’ needs by providing information via their preferred method of communication.
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