Social Media Marketing – new web marketing strategy for medical practice

Social media becomes prominent in these days, and it definitely plays an important role in your healthcare marketing mix. Enhance exposures in different social media can help get traffic to your practice website.

Social media marketing can effectively and efficiently establishing brand visibility and also attracting and cultivating an active and growing community based on knowledge and information. Our social media marketing is not focused on short-term bursts or gimmicks. We assess your needs and determine the best strategic and tactical initiatives that are designed to establish, promote, and extend your brand across the social Web while cultivating communities in each respective social network.

Online social media can be classified as follows.

1.      Discussion sites – general and topic specific message boards.

2.      Content sharing sites – Sites that enable users to share what they’ve created with each others, like Flickr, delicious, dig

3.      Social networking sites - Site specifically to facilitate connections between people, like Facebook.

4.      Review Site – Most often seen as stand-alone sites, like review33.com.

What Can Medical Marketing Do For You?

-          Social Media Strategy and Campaigns

-          Content Development, Production, and Distribution

-          Social Media Measurement and Reporting (ROI)

-          Social Media Optimization

-          Web Video Production, Distribution, and Promotion

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Few Steps to a target keyword List for your target patients

Follow these steps to start developing a good keyword list:

1.       Brainstorm a list.

Start by brainstorming. Put down your clinic names, and other pertinent clinic names. Include any words or phrases that relate to your products. Ask staff, friends, and patients to add to the list.

2.       Use a keyword suggestion tool or two.

Next, you need to analyze the list that you’ve brainstormed to find real-world searches that people use. This is something that people often miss. The quickest way to confirm keywords is to use a keyword suggestion tool. It will return a list of those words and phrases that have actually been searched earlier in the year. It will also tell you how many times they have been searched in a given period. This is your real-world proof that people are searching on these terms.

3.       Identify your words and phrases.

This is important if you have more than one niche and you run a targeted ad for one of them. You want to make sure you use those words that you identified for that segmental patient. If your niche audience is comprised of gamers, you’ll want to target different segments in each ad.

4.       Begin using and testing your list.

Now that you have a list of keywords, use them to optimize your practice website. What you are trying to do is find the most direct words, phrases, and even acronyms that potential customers will use to find you.Testing is a key part of this process and can be taken in two steps. First you want to test whether the keywords you put into a search engine actually bring up searches that are right for your product or services. That’s an “eyeball” test and can be done by going through and performing several searches. The second step is testing whether the campaigns you set up with the keywords actually succeed in bringing traffic.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk