Follow these steps to start developing a good keyword list:
1. Brainstorm a list.
Start by brainstorming. Put down your clinic names, and other pertinent clinic names. Include any words or phrases that relate to your products. Ask staff, friends, and patients to add to the list.
2. Use a keyword suggestion tool or two.
Next, you need to analyze the list that you’ve brainstormed to find real-world searches that people use. This is something that people often miss. The quickest way to confirm keywords is to use a keyword suggestion tool. It will return a list of those words and phrases that have actually been searched earlier in the year. It will also tell you how many times they have been searched in a given period. This is your real-world proof that people are searching on these terms.
3. Identify your words and phrases.
This is important if you have more than one niche and you run a targeted ad for one of them. You want to make sure you use those words that you identified for that segmental patient. If your niche audience is comprised of gamers, you’ll want to target different segments in each ad.
4. Begin using and testing your list.
Now that you have a list of keywords, use them to optimize your practice website. What you are trying to do is find the most direct words, phrases, and even acronyms that potential customers will use to find you.Testing is a key part of this process and can be taken in two steps. First you want to test whether the keywords you put into a search engine actually bring up searches that are right for your product or services. That’s an “eyeball” test and can be done by going through and performing several searches. The second step is testing whether the campaigns you set up with the keywords actually succeed in bringing traffic.
