Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships. Put into practice, that means you could do things like:
Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.
Listen regularly for comments about your medical products—and be prepared to address concerns, offer customer service or thank people for praise.
Tip: In addition to keeping an eye on your @messages, you can use our Saved Searches feature to easily track mentions of your medical services, etc. From your Twitter home page, simply run a search, and then at the top of your results page, click “Save this search.” A link with your search term will appear on the right side of your page, and whenever you click it, you’ll get real-time results for that query. To delete a search, just head to the top of your results and click “Remove this search.”
Use a casual, friendly tone in your messages.
While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you.
Post links to articles and sites you think folks would find interesting—even if they’re not your sites or about your company.
Make sure your tweets provide some real value. You know better than we do what is valuable, but here are few examples to spark ideas:
- Offer Twitter exclusive coupons or deals
- Take people behind the scenes of your company
- Post pictures from your offices, stores, warehouses, etc.
- Share sneak peeks of projects or events in development
Don’t spam people. Twitter’s following model means that you have to respect the interests and desires of other people here or they’ll unfollow you.
For more enquiries, please call us at 852-25801058 for more information.
www.medicalmarketing.com.hk
