Use word of mouth marketing to make your clinic more profitable, how to spend less on marketing, and how to make your patients happier. It cannot be denied that the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz-when to use them and how simple it is to make them work.
Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion-and why some multi-million-dollar advertising campaigns fail to get noticed.
Five T's in Action
- Talkers: Who Will Tell Their Friends About You?
- Topics: What Will They Talk About
- Tools: How Can You Help the Message Travel?
- Taking Part: When Should You Join the Conversation?
- Tracking: What Are People Saying About You?
Open your eyes to a new way of doing business. You'll see that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable clinic that people want to share with their friends.
