You’ve Worked Hard to Get That Traffic to Your Website – Don’t Go Wasting It!

The following suggestions for your website or landing page, are designed to produce more leads and sales for you, regardless of whether your business is geared towards products or services. The ideas shared can be implemented immediately with little or no cost.
Additionally, by following the design fundamentals indicated below, the extra leads and sales you enjoy will be a result of converting a greater number of the visitors from the traffic that you are already receiving.
So, the basics first:

1. Ensure your site is designed according to the theme of the products or services offered. I recommend your website design fall under the supervision of your marketing staff rather than your art department or IT department.
2. Secondly, design your site as an interactive lead generator, not a static brochure. Whether you are selling low-price or high-ticket products and/or services, it may be unlikely you’re going to convince your prospect to purchase your product and/or service during an initial visit to your site. Therefore, construct a site that will generate leads for you as well as sales. That way, you can follow up with these leads in order to turn them into customers in the future.

Depending on your business and types of clients, your prospects may visit your site, browse around, like what they see, but then leave the site. This does not mean that they did not like what they saw, just that they were not ready to take the next step in the purchasing process. So, one of the problems becomes, if you don’t have any way of capturing your visitors’ information, how are you going to ensure that they remember your company when they are ready to buy?

If the only way a prospect has to get in touch with you is a phone number or an email address, you are losing out on the ability to market to all of the prospects who aren’t quite ready to buy.

You’ve Worked Hard to Get That Traffic to Your Website – Don’t Go Wasting It!

Think of all of the activity you have put into attracting visitors to your site – you have either paid for the visitors via pay per click or advertising, or you have put in the time to perfect SEO, write articles, comment on forums etc. All of which are producing targeted traffic for you.

Think of the website as a funnel into which you pour the traffic. What happens to that traffic is entirely a function of the content of your website. You will either receive a sale, or a lead, with whom you can follow up later and hopefully turn into a customer.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.