Web–marketing planning - Creating searcher conversion workflows

Search – understand your customers and what they’re searching for.

Rank – your site has to rank well for the identifies queries.

Search engine results page Display – the search results display must compel searchers to click through to your site.

Page content – The page the searcher clicks to should be quickly identifiable as relevant to the searcher’s task.

Conversion – the page should propel the visitor to conversion with an effective call to action.  

How do the search engine crawling?  

The engine has to know the page exists and extract that content from the site for analysis.

1.      Discovering the pages. Search engines find out about pages on the web generally by following links from other sites on the web and by followings a site’s internal links. You should build a great site that makes others want to link to it and that you should have a comprehensive site navigation structure.

2.      Crawling the pages. Your goal is likely to have your entire site crawled, which can be hindered by crawling ineffectiveness and by infrastructure issues that make URLs inaccessible to the bots.

3.      Extracting content. Once the crawler has accessed a page, it has to be able to extract the content from that page and store it. Common issues include all falsh sites, pages full of multimedia such as videos and images with no textual markup, site built up Site built on technologies such as AJAX.

4.      Indexing. The search engines will not store pages if they determine that those pages are mostly empty, are duplicates of pages they’ve already stored, or have little values.

5.      Ranking. It depends on the how relevant a page is for the given query. So, it important to incorporate steps toward ensuring your pages are as relevant as possible to the searchers you are targeting.

The search engine algorithms are in a constant state of flux. Experts are tweaking settings every day to see how they can make results a little more relevant. A better strategy is to focus on what the search engines are trying to achieve with all of those algorithm tweaks – showing the most relevant results for a given query. Ensure your website is foundational infrastructure elements right and ensure marketing team build the right features and content.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.