Five Tips For Hiring a Professional to Design Your Clinic Brand Identity
1. Before you speak to any designer, be clear about your target audience and positioning. Your designer will want to know this and if you are confused or unclear, the results will be less than you hoped for. Don’t call designers hoping they will figure it out. You are an expert in your medical business so they can be an expert in theirs. If they are willing to work with a loose description, be wary.
2. Think about colors and presentation. Do you want your brand to appear very formal? Are you a medical service with professional certifications? Let your designer know. Show them examples of brands you admire.
3. When you speak with the designer, make sure they have a marketing sense. I’m not saying that they have to be marketing experts, but there are designers out there who care more about the aesthetic appeal of their design than how it fits your business. Don’t be bullied.
5. Don’t expect good design work to be cheap. Be prepared to spend a reasonable amount. Look at a variety of designers before you finalize your budget. It’s hard to change a clinic brand identity once you create it, so bear that in mind when you are making your choice. If you feel you are compromising, you’ll never be happy.
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