Facebook CEO Mark Zuckerberg introduced a new messaging platform this week that takes aim at one of the Internet's first applications, e-mail. Declaring e-mail past its prime in the age of texts and instant messages, he said e-mail was just one component of the company’s plans to build a modern, multi-faceted messaging system for its users.
The ways we get our information and communicate with one another is definitely changing. Today’s patient may be away from their computer, but still has the internet at their fingertips. Mobile devices have become staggeringly powerful. Their e-mail Inbox is only a few clicks away on their phone and they expect businesses to communicate through all of the channels they prefer, including text and social media like Facebook. The desire to interact with your practice from any channel reinforces the importance of integrating social media into your marketing plan. The expectation extends to being able to reach information about your practice whenever the patient wants and FROM whatever they want.
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