You hear a lot about Google being the largest search engine yet rarely do you hear who is in second place. Did Yahoo Search come to mind? YouTube is the second largest search engine. The Youtube has 2 billion views a day. Some of which are delivered through Google searches ever since Google integrated video hits into their search results page. The average person spends 15 minutes a day on YouTube and often finds themselves itching to share what they have found with others. YouTube has integrated with social channels and currently has over 3 million people who auto-share to at least one social network. An auto-share tweet on twitter usually results in an average of 7 new visitors to the youtube.com website.
Most practices interact with their patients primarily on a face-to-face basis and by telephone. They will remember your face and associate the physical appearance of your office, your voice and your staff with your practice’s brand. YouTube allows you to share all this information about your practice before they step foot into your consultation room. It allows a potential patient to know what to expect and gives them comfort before booking an appointment. Creating a video that introduces someone to your practice helps build a positive practice image. The video can provide a tour of your office, introduce your staff, answer commonly asked questions and perhaps show a particular procedure.
Another advantage to YouTube is that there is a way to insert or embed the video into another page. This would allow you to make a video, upload it to YouTube (where it would be a part of your practice’s YouTube channel), and then embed it into your practice website. The YouTube video player has been embedded into millions of websites. All of these videos leading back to youtube.com help for YouTube’s search ranking. Subsequently, your practice web site’s search ranking is often easier to get on the first page of Google for highly competitive keywords with the use of video than with regular optimization alone. Lastly, a user will tend to spend 5 times as much time on your web site initially if you have a video than without, before determining if you have relevant information.
