Paid search vs organic search in Asia

Paid search consists of ads that advertisers can buy to display to searchers who type in particular queries. These ads are labeled “sponsored” on the search result page. These ads can be very targeted and the order in which the ads appear is based on a number of factors including the amount the advertisers is willing to pay for each click.

Organic search, on the other hand, is comprised of results that are algorithmically generated. Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query.

Organic search performance

Not only do searchers click on organic results 85% of the time, an organic listing is between 2-6 times more visible than a paid one. 100% of the searchers look at the first organic result, while only 50% look at the first paid result. As the rankings go down, the gap widens: 50% of the searchers see the 7^th organic listing, but only 10% of searchers see the 7^th paid listing. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. 

Searchers are typing longer queries that trigger fewer paid search matches and they are interestingly recognizing the differences between organic and paid results and have growing ad blindness.

Studies showed that searchers trust organic listings more than paid ones and that organic listings more than paid ones and that organic results are precieved as most relevant.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.