Chinese mainland to further open medical market to HK, Macao and Taiwan

 

Five Tips For Hiring a Professional to Design Your Brand website

1. Before you speak to any designer, be clear about your target audience and positioning. Your designer will want to know this and if you are confused or unclear, the results will be less than you hoped for. Don’t call designers hoping they will figure it out. You are an expert in your business so they can be an expert in theirs. If they are willing to work with a loose description, be wary.
2. Think about colors and presentation. Do you want your brand to appear very formal? Are you a medical service with professional certifications and industry awards? Let your designer know. Show them examples of brands you admire.
3. Look at the designer’s online portfolio. If you don’t like what you see, you won’t like your custom design any better.
4. When you speak with the designer, make sure they have a marketing sense. I’m not saying that they have to be marketing experts, but there are designers out there who care more about the aesthetic appeal of their design than how it fits the customer’s business. Don’t be bullied.
5. Don’t expect good design work to be cheap. Be prepared to spend a reasonable amount. Look at a variety of designers before you finalize your budget. It’s hard to change a brand identity once you create it, so bear that in mind when you are making your choice. If you feel you are compromising, you’ll never be happy.

Hong Kong Medical Marketing has the medical marketer and focus on serving Medical professionals, please do not hesitate to contact us at 852-97810042 or sales@medicalmarkeitng.com.hk for any enquires.

Robbie Ho

Marketing Consultant

http://www.medicalmarketing.com.hk/

Search Engine Optimization checklist for medical professional

Medical Marketing in Hong Kong

Some doctors think the word "Marketing" meaning commercialization of the medical practice, is it? From my point of view, medical marketing is to develop and execute a personalized strategy to market the “under-market” medical therapies and surgeries. I believe an effective Medical Marketing can provide an informed choice for appropriate patients and ultimately can benefit to them.


Actually, some doctors have distinct treatment techniques that many patients would like to know! What's the gap between them? Time..... it could be handle by somebody else... who is a specialist that has a capability to understand the treatment techniques and present in laymen sense, that is the origin of medical marketing. 

Clear marketing goals are critical (S.M.A.R.T)

Before you decide to market your practice, you may ask few questions: Where is your marketing position today? What would you like it to be in the future? Would your goals and objectives are to increase the number of service provided, enhance the revenue, expand into new office locally / China, invest in the latest medical technology, add more associates or simply work less and make more money? Anyway, the first step is the same; you must identify and set clear goals.

Experienced marketers employed S.M.A.R.T to set the marketing goals; It stands for Specific, Measurable, Achievable, Realistic and Timeliness.

Specific

Ensure your marketing goals are specific enough. Let’s take an example, your current practice generate 5 million in revenue and setting a goal to make 6 million in revenue!

Measurable

Ensure that your marketing goals are measurable. Similar to the previous example, it can be measure the revenue growth from 5 million to 6 million.

Achievable

Marketing goal should be achievable. For example, if your practice is a mature practice and fall into a competitive market, generating 5 million in revenue and you want to triple the revenue to 15 million within a year, seems it is unlikely be achievable.

Realistic

Marketing goals should be realistic. For example, if you are only willing to invest a small amount of marketing budget, but “want” to double the revenues from 5 million to 10 million within a year, seems it is not realistic!

Timeliness

Ensure the marketing plan is executed in planned timeframe. For example, marketing plan to launch the customer relationship management software on Jun and send out the first E-dm on 6 months later. Never set the marketing goals that are open-ended because you will rarely, if ever, reach them.



Hope the above information helps and useful for you. Please do not hesitate to contact me at mailto:sales@medicalmarketing.com.hk(8529781-0042 for further discussions.


Robbie Ho
Marketing Consultant
http://www.medicalmarketing.com.hk/

How to enhance the exposures of practice website?

Some practices invest significantly in production of practice websites. The production of practice website cost from thousands to tens of thousands to create, test-run, and implement. However, if your website isn’t listed in the first page of search engines, then it is unlikely to reach the majority public and be a wastage in your investment. Reminding that just building a website isn’t enough for medical practices.

Some practice website produce by Hong Kong Medical Marketing (HKMM) has already implemented the web strategy “Search Engine Optimization (SEO)”. Finding and using the right keywords associated with your practice is the first step and it is critical to fresh your content of your practice website consistently, that’s why HKMM provides regular maintenance services to your practice website. You may also consider putting some resources on the Pay-Per-Click (PPC) strategy, depending on the specific competition of keywords in the Yahoo / Google search engine. To ensure that you get listed in the first searching page, you may consider doing Pay-Per-Click (PPC) strategy. These are the “sponsored” sites that are listed on the top left and along the right side of given web-search. You pay Yahoo / Google a fee if a prospect clicks through to your practice website. However, you must understand that the highest ranking could go to a competitor if they invest more than you do. Therefore, you need the web-professional to balance your SEO and PPC strategies.

Hope the above information helps and useful for you. Please do not hesitate to call me at (852) 9781-0042 for further discussions.


Robbie Ho

Marketing Consultant