New web marketing tactics in Asia- Article Marketing (Part One)

If you are thinking how to differentiate from competitors in the web environment, article marketing is a good option! Building a professional “searchable” website is fundamental; employing someone who can understand about the marketing competitive edge and submit articles regularly to target audience could definitely enrich your marketing mix!

Business Benefits of an article marketing

1. It reinforces the idea that you are an expert in your medical field.
2. It helps pull a community of like-minded people together.
3. You get useful feedbacks from people who have bought or might buy your medical services.
4. It increases the likelihood that the media can find you and write about your medical services.
5. The content is always fresh, so your business demonstrates that you are active and responsive.
6. It generates traffic to your website and any other links you include on your blog.

 

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Web Marketing in medical practice – Importance of searching keywords (query)

Select the right search keywords are the step one of web marketing, meaning, if you do it wrongly or inappropriately, the consecutive steps cannot effectively drive the expected business outcomes. Such analysis required a experienced professional marketer to run it.

Classifications of the searching keyword

i)                    Navigational - searcher is looking for something specific, eg. Facebook.com;

ii)                  Commercial - searcher are likely purchase-related, eg. Web marketing company in Asia;

iii)                Informational/ Prepurchase. Searcher tends to search query be more generic and non-commercial. Searcher is doing research with a high likelihood of a later eg. Which web marketing company is professional in Asia?

Searching behavior

Searchers often refinements when initial search doesn’t provide satisfactory results.

For example, if someone does a search on “osteoporosis” and gets a set of results but not the correct one, the searcher might notice that the results that appear have geographically information and add that to the query and refine to “osteoporosis Hong Kong”. 

A recent study showed that the searches were successfully only 70% of the time and the rest of the time searchers had to “re-search to find the relevant results”.

What Can Medical Marketing Do For You?

-          Professional searching keywords strategy consultancy

-          Searching keyword analysis tools

-          Competitive intelligence analysis

-          Quantitative online market research

-          Customer focus group

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Enhance your medical practice exposures through Search Engine Optimization (Hong Kong)

Why is it important?

-          63 % of search-related purchases occur offline and for some Categories, this number is even higher;

-          82% of respondents said that they have used the internet to find local medical practices;

-          80% said they’ve researched a medical services online before buying it locally;

-          Yet, only 14% of medical practice have a website. If you have a website, you need to be visible in search engines.

Paid search vs Organic search

Organic search – is comprised of results that are algorithmically generated. Search engines mine the web, extract the content, and assign value and relevance to each query. The results displayed in the organic position are more trustful and induce higher click rate than paid search position.

Paid search – consist of advs that advertisers can buy to display to searchers who type in particular queries. The advs are labeled “sponsored” on the search results page. It is short term and sustainable investments are required.

A recent survey in US showed that 88% of online search dollars are paid results, even though 85% of searchers click on organic results. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it.

What Can Medical Marketing Do For You?

-          Professional search engine optimizations consultancy

-          Searching Keywords analysis

-          Web content development

-          Web productions in search engine optimization format

-          Regular submission to search engines and directories

-          One stop content maintenance and continuous optimizations

-          Web traffic tracking results and interpretations.

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Reduce your tax payment and Spend on marketing in 2011

Gain significant tax benefits by investing in important marketing before the end of the year

If you’ve remained profitable this year, you’re most likely going to have a tax liability early next year. One way to reduce your practice’s income taxes is to invest in any marketing tools your practice will need before the end of the year. ALL marketing expenditures are 100% tax deductable.

If your practice will need any marketing tools (or staff training) next year to implement an effective marketing plan and take your practice to the next level, you should consider investing in those tools now, before the end of the year. Doing so will allow you to deduct those expenses in the current year and reduce your tax liability.

Here is a checklist of important marketing efforts you should consider investing in before the end of the year:

• Staff training – front desk training to handle inbound calls, training staff to cross-market ancillary services & ask for referrals, and Practice Rep training to build your referral base. Take the opportunity to prepare your staff so they’re ready in 2011 to help you take your practice to the next level
• Web site updates and search engine optimization – if your web site needs updating or needs more exposure through effective search engine optimization.
• Marketing collaterals – if your brochures don’t reflect the professional image you need to build your brand or you need additional tools to market individual service lines or products
• On-hold message – develop a recorded message for callers to listen to when placed on hold. Studies show that callers will stay on hold longer and be less likely to abandon the call with a professionally recorded on-hold message
• eVideos – A short 60 second video on your web site will not only provide visitors with a visual of your practice and you, it will also help you search engine optimization due to the impact YouTube has on Google search result.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

It's Time to Rethink Viral Marketing – Burger King Campaign as an example

The goal of a viral campaign is that it doesn't perform well in the next 10 minutes; rather, that it have some long-term impact. For example, instead of simply uploading a video on YouTube, think about how your audience will find your content -- are you using the right keywords to provide stronger ties to your brand and your viral marketing effort through SEO? And once your content is discovered, how are you encouraging your audience to remain engaged? Also, is there a clear path of distribution?

The list is exhausting yet necessary if you have any chance at sparking sustainable viral content.

So what does this have to do with sandwiches and my spontaneous thought the other day? Well, I was simply curious to know if the benefits of an almost seven-year-old viral project still proved valuable to Burger King.

This could be challenging. When the burger king campaign launched, The co-developers of the campaign, the term "viral marketing" wasn't yet mainstream and to really make you feel old.

Yet even without the benefits of video aggregation platforms, Facebook and Twitter, the burger king campaign saw 1 million hits the first five days. The average time spent on the site was an amazing 5 minutes and 44 seconds. The campaign over the years has accrued more than 4 million hits.

Back to my original thought: Impressive as its statistics were years ago, does the campaign still provide a benefit to Burger King and how?

Well, impressive SEO results for one! Burger King is #4 on Google when searching the word "chicken" -- only below Wikipedia, recipes, and KFC.

What's more, the Burger King campaign content continues to be discovered through social-media channels such as Twitter, where sentiment is positive and frequency of mention is high.

The façade that is all too easily emulated and completely misunderstood is the "life curve" of a viral campaign. While some companies guarantee viral success, their definition of reaching goals need to be rethought and re-taught. Campaigns via viral marketing are designed to be provocative, yet how does that provocation impact your overall brand marketing strategy? If you start thinking "logistical versus parabolic" then you'll be in great shape. The assumption that all viral contain is good only for the short term amplified brand lift has to continue to be disproved. By embracing sustainability when it comes to your viral campaigns -- thinking through integration strategies, your landing pages, and your content.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk