Which patient do you trying To Reach?

Do you know exactly who you're trying to reach? Do you know why you're trying to reach them? Most people don't.
Many marketing projects try to target everyone. That's a bad idea and it’s what we called spaghetti marketing.
You need to focus your marketing efforts on a specific group of people at the expense of others. The concentration of effort on the few yields results and mostly they are the founders of your community. They need extra time and attention. You need to build up positive relationships with this small group first.
To do this you need to know exactly who you're trying to reach.

• Are they male/female? 
• How old are they? 
• Where do they live? 
• What do they do? 
• What do they have in common?
• Why are they interested in the health topic? 
• Who are they trying to impress? 
• Who impresses them? 
• What are their biggest hinders?
• What are their biggest hopes?
• What web tools do they use most every day?
• What web tools do they not use ever?

From this you should be able to build a list of real people who you want to participate in your community. If you randomly build a list of people, you're doing it wrong. If you can't build a list from the answers above, you've done it wrong. 

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Branding in Billing statement in medical marketing?

In medical marketing, your brand is part of everything you do. It’s not only your brochures and business cards…it’s everything. From the individual practice to the multi-location health organization, your brand is the recognition connecting point for patients and the public. It communicates your professional reputation. And done right, your branding message will shine through at every opportunity.

The objective is consistency, even in not so obvious, but highly significant, places such as the billing statement. Yes, the billing statement.

A patient-friendly statement is more than putting your logo in the top margin of a machine-generated string of impersonal numbers. The professional image you’re consistently building through all your other communications channels is no less important at the moment someone sees the statement.

A “patient friendly” statement as clear, correct and concise. And being patient friendly includes being sensitive to the needs of the patient and family members, with a design that achieves the administrative function and communicates a positive image.

The use of color is a major design tool that can be used to highlight important parts of the patient statement for clarity, ease of understanding, and bring attention to your name and logo.

The statement for healthcare entities, “The Patient Statement is the number one way that hospitals interact with customers. A patient friendly statement improves satisfaction, operational efficiencies and revenue cycles. The necessary evil of a bill is also a marketing vehicle.”

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

A branded Clinic Brochure That Wins Patients

Don't make the mistake of settling for a generic "fill-in-your-name-here" brochure.

Instead, get a custom-designed brochure that promotes your hospital, healthcare business or practice. A brochure that will actually attract new patients, impress referring doctors, build your reputation and brand, provide an informed choices of additional services and generate patient referrals.

Hong Kong Medical Marketing create a winning brochure that you'll be proud of - affordably.

First, we'll put together a team of seasoned professionals to create your brochure - including a marketer, a writer and a designer. Your team will interview you on the phone or at your office.

Then, they'll work with you to craft a compelling message that tastefully and effectively answers the question, "Why you?" Your new "positioning" will be the guiding theme of your brochure, and probably all of your subsequent marketing efforts.

Then over several weeks, we'll create and refine your brochure to make sure it is absolutely perfect for you. It will not only be something you are proud of, but it will also be based upon scientific marketing principles that work.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

The Future of Mobile Marketing For Medical Practices

A few months ago, I went to see Jay Chow concert in Taiwan.  When I bought our tickets, I could also purchase and download their latest album, which I did. I also signed up for text alerts to get up-to-date information on new albums and upcoming concerts.  I had a moment of surprise when I checked my phone recently after receiving a text to see that I had a message from Jay Chow.  It was a marketing announcement of their next world tour beginning soon.  I started thinking about the application of Mobile Marketing for my business and for the doctors. Cell phones are everywhere today. Only physicians seem to keep beepers anymore and they are trading them in for smart phones.  They are less of a burden and more of a tool; a way to keep in touch and express oneself.  The future of mobile marketing looks to be bright. Very bright.

Now, more than ever before, people are connected with their network wherever they are. We send and receive messages as a regular part of our day.  Savvy marketers have latched onto the wave and are now communicating with consumers via texts and making sure that their websites are mobile browser friendly.  This is a trend that successful physicians are adapting as part of their marketing plan.  Bon Jovi is texting out upcoming events and so can you.  Are you buying new equipment, offering new medical services?  When patients fill out their new patient intake form, add a box to check to sign-up for texts by providing their cell number. 

Medical professionals can follow this example and set-up a Mobile Marketing plan specifically tailored to their specialty, their practice, and meeting their patients’ needs by providing information via their preferred method of communication.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Great Customer Service in Ten Seconds... Or Less

One of the great myths of customer service is that providing great - or even good - service requires a "program" or a "policy." The program or policy can be so grand that in larger enterprises there may even be a person whose sole function is the maintenance of a customer service program.

That memorable patient experience most often depends not only on what is said to a patient but how it is said. Delivering that to your patients takes less than ten seconds per visit.

Using the preceding patient experience as a guide, here are the basic steps toward creating a memorable patient experience.

• Start with your telephones. Most phones are answered in a rush, which sends the wrong initial signal to your patient. Slow down, the difference between speaking your phone greeting rapidly and speaking it calmly is about 1.5 seconds. The difference in patient perception is timeless.
• Acknowledge your patient. At check-in, look the patient in the eye and welcome her to your facility. Ask about the weather, whether the office was easy to find, or about any plans for the weekend.
• Describe the visit step-by-step. Everyone who comes in contact with your patient should tell her who they are, what they do and how long it will take.
• Respect their time. If you are running more than 15 minutes late, tell your patients at check-in. If the backup starts while they are waiting, go into the waiting room and tell each patient personally what happened. Even better, phone the patients who have not yet arrived and tell them of the delay.
• Finish strong. At discharge, tell your patient what happens next, whether it is the need for another appointment or how long it will be before test results are back. Don't wait for her to ask you. Make sure that the last person seeing the patient says, "Thank you for coming in today."

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

How do I use YouTube to promote my medical practice?

You hear a lot about Google being the largest search engine yet rarely do you hear who is in second place.  Did Yahoo Search come to mind?  YouTube is the second largest search engine. The Youtube has 2 billion views a day.  Some of which are delivered through Google searches ever since Google integrated video hits into their search results page.  The average person spends 15 minutes a day on YouTube and often finds themselves itching to share what they have found with others.  YouTube has integrated with social channels and currently has over 3 million people who auto-share to at least one social network.  An auto-share tweet on twitter usually results in an average of 7 new visitors to the youtube.com website.

Most practices interact with their patients primarily on a face-to-face basis and by telephone.  They will remember your face and associate the physical appearance of your office, your voice and your staff with your practice’s brand.  YouTube allows you to share all this information about your practice before they step foot into your consultation room. It allows a potential patient to know what to expect and gives them comfort before booking an appointment.  Creating a video that introduces someone to your practice helps build a positive practice image. The video can provide a tour of your office, introduce your staff, answer commonly asked questions and perhaps show a particular procedure. 

Another advantage to YouTube is that there is a way to insert or embed the video into another page.  This would allow you to make a video, upload it to YouTube (where it would be a part of your practice’s YouTube channel), and then embed it into your practice website.  The YouTube video player has been embedded into millions of websites.  All of these videos leading back to youtube.com help for YouTube’s search ranking. Subsequently, your practice web site’s search ranking is often easier to get on the first page of Google for highly competitive keywords with the use of video than with regular optimization alone.  Lastly, a user will tend to spend 5 times as much time on your web site initially if you have a video than without, before determining if you have relevant information.

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk