Some statistics related to web marketing in Asia

 

88% of online search dollars are spent on paid search results, even though 85% of searchers click on organic results.

Many marketers spend money on online advertising, particularly paid search, but none of them started to take advantage of the 85% of clicks that organic search produces.

63% of search related purchases occur offline and for some categories, this number is higher.

In a webvisible / Nielson study, 82% of respondents said that they’ve used the internet to find the local business. 80% say they’ve researched a product / service online before buying it locally.

Only 44% of small business even have a web site and your website need to be visible in search engines whether you sell online or not.

Hitwise reported that paid search engine traffic to websites was down to 26%, yet organic search traffic was up.

iCrossing study found that when a brand appears in both the organic and paid results, the searcher clicked on that brand 92% of the time compared to 60% of clicks when appear in one location only.

Advertising death spiral – consumers filter out advertising because it’s not relevant to their current task. In turn, advertisers get louder, causing consumers to filter more and advertisers to yell even louder.

Study focused on differences in how men and women search found that “on average, men make decisions quicker, spend less time on sites, are more likely to have pre-established “favored” vendor sites that they use in the search process and show less resistance to sponsored listings. Women tended to be more deliberate in reading search results, spend more time with their searches and spend more time on sites before making decisions. 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www. medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www. asia-web-marketing.com as well.

Social Media Marketing – new web marketing strategy for medical practice

Social media becomes prominent in these days, and it definitely plays an important role in your healthcare marketing mix. Enhance exposures in different social media can help get traffic to your practice website.

Social media marketing can effectively and efficiently establishing brand visibility and also attracting and cultivating an active and growing community based on knowledge and information. Our social media marketing is not focused on short-term bursts or gimmicks. We assess your needs and determine the best strategic and tactical initiatives that are designed to establish, promote, and extend your brand across the social Web while cultivating communities in each respective social network.

Online social media can be classified as follows.

1.      Discussion sites – general and topic specific message boards.

2.      Content sharing sites – Sites that enable users to share what they’ve created with each others, like Flickr, delicious, dig

3.      Social networking sites - Site specifically to facilitate connections between people, like Facebook.

4.      Review Site – Most often seen as stand-alone sites, like review33.com.

What Can Medical Marketing Do For You?

-          Social Media Strategy and Campaigns

-          Content Development, Production, and Distribution

-          Social Media Measurement and Reporting (ROI)

-          Social Media Optimization

-          Web Video Production, Distribution, and Promotion

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

Blog Myths in Hong Kong

Some of my clients have told me that they were afraid to start a blog. Why do blogs inspire fear? Perhaps come of these myths have run through your mind:

1.      You need to be considered cool to write a blog.

Unless your prctice is built around a celebrity, readers are just hungry for solid information. You can gain a following by delivering great tips and new ideas.

2.      You’ll be run out of things to write about.

Like anything else, your interest will wax and wane depending on the topic your blog is covering. Ask your marketing and sales teams to volunteer topics that they are dealing with, and talk to customer service about the topic of the calls each week. Or you can feature an expert guest blogger on a hot topic to spice things up. Also, remember to create an editorial calendar like any good publisher and plan ahead. That way you’ve planned far enough ahead to ease your anxiety.

3.      It will take too much of your time.

Don’t accept that idea at face value. You need to take a look at the big picture of your business. Ask yourself what you’re trying to accomplish and what marketing channels you are using, then evaluate the return for each of those marketing channels. If you’re continuing to do a newsletter without much return, perhaps you should consider a blog. If you’re spending too much on pay-per-click advertising without a return, maybe writing a blog and publishing an e-newsletter would be better. How you spend your time should be determined by what channels give you the best return.

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk

New web marketing tactics in Asia- Article Marketing (Part One)

If you are thinking how to differentiate from competitors in the web environment, article marketing is a good option! Building a professional “searchable” website is fundamental; employing someone who can understand about the marketing competitive edge and submit articles regularly to target audience could definitely enrich your marketing mix!

Business Benefits of an article marketing

1. It reinforces the idea that you are an expert in your medical field.
2. It helps pull a community of like-minded people together.
3. You get useful feedbacks from people who have bought or might buy your medical services.
4. It increases the likelihood that the media can find you and write about your medical services.
5. The content is always fresh, so your business demonstrates that you are active and responsive.
6. It generates traffic to your website and any other links you include on your blog.

 

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

Web Marketing in medical practice – Importance of searching keywords (query)

Select the right search keywords are the step one of web marketing, meaning, if you do it wrongly or inappropriately, the consecutive steps cannot effectively drive the expected business outcomes. Such analysis required a experienced professional marketer to run it.

Classifications of the searching keyword

i)                    Navigational - searcher is looking for something specific, eg. Facebook.com;

ii)                  Commercial - searcher are likely purchase-related, eg. Web marketing company in Asia;

iii)                Informational/ Prepurchase. Searcher tends to search query be more generic and non-commercial. Searcher is doing research with a high likelihood of a later eg. Which web marketing company is professional in Asia?

Searching behavior

Searchers often refinements when initial search doesn’t provide satisfactory results.

For example, if someone does a search on “osteoporosis” and gets a set of results but not the correct one, the searcher might notice that the results that appear have geographically information and add that to the query and refine to “osteoporosis Hong Kong”. 

A recent study showed that the searches were successfully only 70% of the time and the rest of the time searchers had to “re-search to find the relevant results”.

What Can Medical Marketing Do For You?

-          Professional searching keywords strategy consultancy

-          Searching keyword analysis tools

-          Competitive intelligence analysis

-          Quantitative online market research

-          Customer focus group

For more enquiries, please call us at 852-25801058 for more information.

www. medicalmarketing.com.hk