Synchronize the Marketing, advertising and public relationships with web marketing

1.      Customers are also searchers. For any advertising campaign you undertake, ensure organic search is part of the planning process. What taglines and products are your promoting? What might your advertising efforts cause your audience to search for? Do you have pages on your website devoted to those things and can search engine access them?  

2.      Searchers are your customers. The people you are trying to attrack through search are the same people you are trying to attract through e-mail campaigns, other online and offline advertising campaigns, press release and other channels.

3.      Be wary of all Flash sites and micro sites. You can build website with this technique when you have sustainable investment on offline marketing campaign. If not, better to build a searchable website.

4.      Understand online reputation management. Ensuring your site is easily visible can help minimize negative results about your brand.

Links are valuable. Any online marketing, publicrelations or social media effort generally includes link back to the site. These links can be a valuable acquisition channel.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

What is unethnical web-marketing and its Penalty

If sites are manipulating those results and making them less relevant and useful to searchers, the search engine have methods of pinpointing that and adjusting it.

You can simply interpreted as an unethnical techniques forced search engines to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you or your web marketing companies to use this, you will put your web business at sever risk. Let me give you an example, in early 2006, BMW Germany was penalized by google for illegal usage of keywords and doorways in its corporate web site. The result is the website was completely removed from the result list of google for about 230 days.

Don’t hiring the following company claimed they know “SEO”

1.      Firms that promise specific rankings.

2.      Firms that provide rankings report as a main deliverable.

3.      Firms that don’t disclose to you what actions they are taking on your behalf and what changes they are making to your site.

Firms that don’t disclose their methods for link building or that perform link building by buying links or via link exchange campaigns.

 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Web–marketing planning - Creating searcher conversion workflows

Search – understand your customers and what they’re searching for.

Rank – your site has to rank well for the identifies queries.

Search engine results page Display – the search results display must compel searchers to click through to your site.

Page content – The page the searcher clicks to should be quickly identifiable as relevant to the searcher’s task.

Conversion – the page should propel the visitor to conversion with an effective call to action.  

How do the search engine crawling?  

The engine has to know the page exists and extract that content from the site for analysis.

1.      Discovering the pages. Search engines find out about pages on the web generally by following links from other sites on the web and by followings a site’s internal links. You should build a great site that makes others want to link to it and that you should have a comprehensive site navigation structure.

2.      Crawling the pages. Your goal is likely to have your entire site crawled, which can be hindered by crawling ineffectiveness and by infrastructure issues that make URLs inaccessible to the bots.

3.      Extracting content. Once the crawler has accessed a page, it has to be able to extract the content from that page and store it. Common issues include all falsh sites, pages full of multimedia such as videos and images with no textual markup, site built up Site built on technologies such as AJAX.

4.      Indexing. The search engines will not store pages if they determine that those pages are mostly empty, are duplicates of pages they’ve already stored, or have little values.

5.      Ranking. It depends on the how relevant a page is for the given query. So, it important to incorporate steps toward ensuring your pages are as relevant as possible to the searchers you are targeting.

The search engine algorithms are in a constant state of flux. Experts are tweaking settings every day to see how they can make results a little more relevant. A better strategy is to focus on what the search engines are trying to achieve with all of those algorithm tweaks – showing the most relevant results for a given query. Ensure your website is foundational infrastructure elements right and ensure marketing team build the right features and content.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Video marketing in Asia

Videos provide another big opportunity for search acquisition like youtube and Tudou in Asia. Not only do videos often appear in blended search results, but youtube is now the second largest search engine. You can now submit product videos to google product search as well, so clearly video opportunity continues to increase.

The increasing number of videos and images in search results draw the searcher’s attention away from the paid search column.

Let your potential customers tell you what they are looking for. This way, you won’t interrupt your potential audience from the task they’re focusing on in order to get their attention. Instead, what you have to offer is crucial to their current task.

Organic search should have a clear place in your brand awareness strategy. Visibility for your brand name, domain name, and primary tagline in organic searches should be a key requirement for any web site initiatives or advertising campaign.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.