What is unethnical web-marketing and its Penalty

If sites are manipulating those results and making them less relevant and useful to searchers, the search engine have methods of pinpointing that and adjusting it.

You can simply interpreted as an unethnical techniques forced search engines to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content. If you or your web marketing companies to use this, you will put your web business at sever risk. Let me give you an example, in early 2006, BMW Germany was penalized by google for illegal usage of keywords and doorways in its corporate web site. The result is the website was completely removed from the result list of google for about 230 days.

Don’t hiring the following company claimed they know “SEO”

1.      Firms that promise specific rankings.

2.      Firms that provide rankings report as a main deliverable.

3.      Firms that don’t disclose to you what actions they are taking on your behalf and what changes they are making to your site.

Firms that don’t disclose their methods for link building or that perform link building by buying links or via link exchange campaigns.

 

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Web–marketing planning - Creating searcher conversion workflows

Search – understand your customers and what they’re searching for.

Rank – your site has to rank well for the identifies queries.

Search engine results page Display – the search results display must compel searchers to click through to your site.

Page content – The page the searcher clicks to should be quickly identifiable as relevant to the searcher’s task.

Conversion – the page should propel the visitor to conversion with an effective call to action.  

How do the search engine crawling?  

The engine has to know the page exists and extract that content from the site for analysis.

1.      Discovering the pages. Search engines find out about pages on the web generally by following links from other sites on the web and by followings a site’s internal links. You should build a great site that makes others want to link to it and that you should have a comprehensive site navigation structure.

2.      Crawling the pages. Your goal is likely to have your entire site crawled, which can be hindered by crawling ineffectiveness and by infrastructure issues that make URLs inaccessible to the bots.

3.      Extracting content. Once the crawler has accessed a page, it has to be able to extract the content from that page and store it. Common issues include all falsh sites, pages full of multimedia such as videos and images with no textual markup, site built up Site built on technologies such as AJAX.

4.      Indexing. The search engines will not store pages if they determine that those pages are mostly empty, are duplicates of pages they’ve already stored, or have little values.

5.      Ranking. It depends on the how relevant a page is for the given query. So, it important to incorporate steps toward ensuring your pages are as relevant as possible to the searchers you are targeting.

The search engine algorithms are in a constant state of flux. Experts are tweaking settings every day to see how they can make results a little more relevant. A better strategy is to focus on what the search engines are trying to achieve with all of those algorithm tweaks – showing the most relevant results for a given query. Ensure your website is foundational infrastructure elements right and ensure marketing team build the right features and content.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Video marketing in Asia

Videos provide another big opportunity for search acquisition like youtube and Tudou in Asia. Not only do videos often appear in blended search results, but youtube is now the second largest search engine. You can now submit product videos to google product search as well, so clearly video opportunity continues to increase.

The increasing number of videos and images in search results draw the searcher’s attention away from the paid search column.

Let your potential customers tell you what they are looking for. This way, you won’t interrupt your potential audience from the task they’re focusing on in order to get their attention. Instead, what you have to offer is crucial to their current task.

Organic search should have a clear place in your brand awareness strategy. Visibility for your brand name, domain name, and primary tagline in organic searches should be a key requirement for any web site initiatives or advertising campaign.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.

Paid search vs organic search in Asia

Paid search consists of ads that advertisers can buy to display to searchers who type in particular queries. These ads are labeled “sponsored” on the search result page. These ads can be very targeted and the order in which the ads appear is based on a number of factors including the amount the advertisers is willing to pay for each click.

Organic search, on the other hand, is comprised of results that are algorithmically generated. Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query.

Organic search performance

Not only do searchers click on organic results 85% of the time, an organic listing is between 2-6 times more visible than a paid one. 100% of the searchers look at the first organic result, while only 50% look at the first paid result. As the rankings go down, the gap widens: 50% of the searchers see the 7^th organic listing, but only 10% of searchers see the 7^th paid listing. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. 

Searchers are typing longer queries that trigger fewer paid search matches and they are interestingly recognizing the differences between organic and paid results and have growing ad blindness.

Studies showed that searchers trust organic listings more than paid ones and that organic listings more than paid ones and that organic results are precieved as most relevant.

For more enquiries, please email us at sales@medicalamrketing.com.hk or call us at 852-25801059 in office hour HKT 10:00 to 14:00 / 15:00-19:00.

www.medicalmarketing.com.hk

Hire us! Why? Because we have …

1.      Solid experience in management of medical-related projects.

2.      Ability to collaborate and work well medical professionals.

3.      Good understanding of usability, conversion funnels, web analytics, web design, and information architecture design.

4.      Good understanding of technical requirements of organic search

5.      Good medical writing skills and HTML skills

6.      Similar approach and philosophy about organic search as yours.

7.      Familiarize with Google’s webmaster guidelines.

If you have interest on the web marketing in Asia, you are also recommended to visit www.asia-web-marketing.com as well.